Technology Makes the World Smaller - 1697 Words

Technology Make the World Smaller Office 2004 Test Drive User Table of Contents Commerce 4 Dell6 Ebay 7 E-cash8 Work Cited11 Footnotes12 Technology Makes the World Smaller The international marketplace is changing very fast every day. E-commerce and E-Business is now one of the standard ways to do business. The Internet has opened up vast opportunities for business to tap into new markets all over the world. The use of the Internet removes all geographical constraints, permits the instant establishment of virtual branches throughout the world, and allows direct and immediate foreign market entry to the smallest of businesses to the biggest. As the economy is becoming more global in nature, companies are handling more business on an†¦show more content†¦Co.s services offerings include infrastructure technology, consulting and applications, and business process services. Co. also provides a range of financing alternatives, asset management services, and other customer financial services for business and consumer customers. Co.s customers include corporate, government, healthcare, and education accounts. Co. conducts its businesses through four r eportable segments: Large Enterprise; Public; Small and Medium Business; and Consumer. Dell is a straightforward company that, like Gateway 2000, and a host of others, sells custom configured PCs to consumers and businesses around the world. Dell started as a mail order company that advertised in the back of magazines and sold their computers over the phone. Like the book Direct from Dell explains â€Å"Dells WebPages have enabled Dell computers to reduce their expenditures and become much more efficient in their production and distribution of their computers. Dells success at using the built to order system and internet has enabled them to become a much more efficient manufacturer of computers allowing Dell to maximize profits. Dells e-commerce presence is widely publicized these days because Dell is able to sell so much merchandise over the web. Dell currently sells something like $14,000,000 in equipment every day. 25% of Dells sales is over the web. Simplified e-commerce isShow MoreRelatedWesternization And Its Effects On Globalization And Westernization1134 Words   |  5 PagesThroughout history, dating back to the Akkadian Empire in Mesopotamia, larger civilizations have sought to dominate other peoples while smaller nations have struggled to preserve their history, beliefs and culture. Various examples of this can be seen throughout history - assimilation of conquered lands into the Roman Empire, of native South Americans and Africans into Christianity and European culture during colonization, and the assimilation of Native Americans into the culture of the United StatesRead MoreHow Does Technology Change The World Changing Technology Work?946 Words   |  4 Pages2013, the Massachusetts Institute of Technology (MIT) and Massachusetts General Hospital (Mass. General) teamed up to change the world. They developed new technology that would not only take more detailed x-ray images, but also take images of soft tissue that wou ld not have to be enhanced with some form of contrast. This new technology â€Å"could make x-rays ubiquitous, because of its higher resolution, the fact that the dose would be smaller and the hardware smaller, cheaper, and more capable than currentRead MoreThe World As A Global World1369 Words   |  6 PagesBy checking the dictionary can know that â€Å"global† means the whole world, also can be interpreted as multiple and rich. In a global society, there should have many different cultures; races and countries live in the different or same areas of the world. As the technologies developing there are more and more areas of the world have been found, cultures have been discovered. Even though in the past time, people would like to explore the area they live. Such as old China, build relationships throughRead MorePest Analysis of the Fast Food Industry Essay770 Words   |  4 Pagesmonitored on a day-to-day basis. Due to the private sector of business being so competitive , businesses have to keep their overheads to a minimum in order to provide reasonable prices, and still make a profit. Large companies could raise the cost of their menu slightly in order to keep profits up but cost down. Smaller take-away businesses, such as local takeaways, have lower profit margins and therefore may have raise their prices significantly to keep staff employed and may consequently lose customersRead MoreThe Development Of Computer Development1631 Words   |  7 Pagesdevices. A generation refers to the state of improvement in the product development process. This term is also used in the different advancements of new computer technology. With each new generation, the circuitry has gotten smaller and more advanced than the previous generation before it. As a result of the making something much smaller, speed, power, and computer memory have proportionally increased. New discoveries are constantly being developed that affect the way we live, work and play. EachRead MoreThe Characteristics Of Radio Frequency Identification And Its Types779 Words   |  4 PagesRadio Frequency Identification Tracking mobile assets has always been a challenge for all businesses. Radio Frequency Identification, also known as RFID, is an increasingly popular data storage technology used to identify and track any mobile object (Bethel, 2017). An RFID system consists of an RFID tag that is placed on the mobile object, a reader to retrieve information from the tag, local software, and finally the networked central computer system. This system is quickly taking the place ofRead MoreUse of Robotics in Health Care Sector1148 Words   |  5 PagesSECTOR? Scientists say that, by 2050 one in four people in the world will be over the age of 65. The NHS will be unable to cope with the likely increase in chronic illness. To meet this challenge, health and local authority services must reconfigure, placing greater emphasis on community care and the effective use of technology. One promising technology is robotics. WHAT IS ROBOTICS? Robotics is the engineering science and technology of robots, their design, manufacture, application, and structuralRead MoreThe Importance Of Progressing Technology1438 Words   |  6 PagesTechnology is a fast growing industry and humans are always trying to improve it but at what cost. Do humans actually want to progress or are we scared of what could happen if we did. People seem to think this world is very advanced in technology. Technology has progressed in some aspects. Our society is at a stagnation and needs to progress to compete in a globalized society. Technology has played a big role in my life. Ever since I can remember, in my household we had a T.V. A T.V was a bigRead MoreThe Positive Side Of The Internet1365 Words   |  6 PagesHOMEWORK ASSIGNMENT 1 Right from the inception of the Internet in 1969, there has been a drastic increase in its growth. Over the years the world has become more and more dependent on the internet due to its ease in accessibility, reduced cost and tons of information in all fields. As there are two sides to coins, there are two sides to this both positive and negative with respect to its impact on people. The positive side to the internet with reference to Dr.Leonard Klienrock lecture at infocomRead MoreCreative Destruction And Its Impact On Society1512 Words   |  7 Pagesreplacing old technology with new and improved technology that is affordable to society. The following paper will discuss creative destructions and the theories and practices of creative destruction. Also discussed is innovative companies that have produced new and improved technology that has changed the American society as a whole. In this paper, I will be discussing creative destruction and how it’s handled in the smart pho ne world, housing market world and transportation world. First and foremost

Survive by Love, Faith and Will - 1719 Words

At the beginning of the 20th century, anti-Semitism became more serious. Germany began to isolate and eliminate Jews. When the Nazi Party, led by Adolf Hitler, comes to power in 1933, he wanted to set up the perfect Nazi state. The Nazis wanted to stamp out any opposition to their rule, so they set up a system of concentration camps, death camps for holding people that they see as â€Å"undesirable†. Those â€Å"undesirables† were Jews. From 1933 to 1945, about six million Jews are murdered and it is called the Holocaust. The Holocaust is the greatest single case of mass murder in history and is difficult to ignore. After World War II, survivors of the Holocaust told their stories directly or wrote down what happened in the Holocaust. One of the†¦show more content†¦He begins writing to free himself. In short, love is the strongest emotion and it gives people motivation to stay strong. Both Elie and Jakob survive because of the timeless power of love. Faith giv es support people in times of difficulties. Life is full of ups and downs, people cannot change the world but they can hold onto their faith to be able to go through bad times. Elie has been a devout Jew since he childhood pass. He is taught that God is everywhere in the world, and that nothing exists without God. After Elie witnesses how Jews are exterminated to Holocaust brutally by Nazis, he loses confidence in God. â€Å"Never shall I forget that night, the first night in camp, which has turned my life into one long night, seven times cursed and seven times sealed. Never shall I forget that smoke†¦Never shall I forget those moments which murdered my God and my soul and turned my dreams to dust. Never shall I forget these things, even if I am condemned to live as long as God Himself. Never† (Wiesel 34). This famous quote shows that Elie’s faith is destroyed. He wants to know why a merciful God could just stand by to see those horrible behaviors happen to His pe ople. But soon Elie embrace to his faith because he can not survive without it. â€Å"Behind me, I heard the same man asking: Where is God now? And I heard a voice within me answer him: ... Here He is—He is hanging here on this gallows† (Wiesel 65). When his father is sick, ElieShow MoreRelatedLife of Pi and Castaway Comparative Essay1463 Words   |  6 Pagesorder for human kind to survive the painfully realistic days of existence, a sort of belief system is direly needed. As shown through Pi Patel from Life of Pi and Chuck Noland from Cast Away, holding onto a belief of something provides one with the determination to survive the worst conditions. Both the novel and the book share the story of two castaways who depend on their belief in something to survive and conquer their respective challenges – Pi Patel who depends on his faith in religion, and ChuckRead MoreLife Of Pi, Let Faith Be Greater Than Fear1005 Words   |  5 PagesPi, Let Faith be greater than Fear The Life of Pi is a book filled with many fantasy adventures that will have an excellent impact on what you may or not believe in. This novel was published in 2001 by author Yann Martel. Yann Martel is a writer who is trying to make sense of life, just like any other human being trying to deal with everyday obstacles. In this book we see that the protagonist, Piscine Molitor also known as Pi takes us through an adventure that will question our faith in religionRead MoreAnalysis Of Yann Martel s Life Of Pi1621 Words   |  7 Pagesdays as they came. Surviving the human condition by keeping his faith in God, having prior knowledge of zoology, and by having Richard Parker as a companion and by keeping Pi on his toes. The novel demonstrates that individuals who are not able to complete the journey to adulthood never reach full maturity. During his most challenging and fearful moments, Pi’s faith in God allows him to survive. His will to survive at sea and his faith in God seems to be the main idea in the novel. Left lost in theRead MoreEssay about Night by Elie Wiesel783 Words   |  4 PagesEliezer was dedicated and absolute in his belief of God, but throughout the events of World War II his faith slowly starts to wither away. Eliezers main conflict that governs the story would be sustaining his belief in God. This becomes especially hard throughout the book, as he has to face more and more challenging issues. Moshe the Beadle is the one character that Eliezer learned about his faith from, Moshes teachings frame the conflict that Eliezer faces during the story. One point that Moshe teachesRead MoreThe Night and Fugitive: Two Impressive Books1266 Words   |  6 Pagesexperiences reflect a truth which is no matter how harsh the situation is, one tends to overcome all obstacles to obtain a life of fulfillment. The courage can be gained from love, faith and intension of survival. Love is so powerful that itself can push a person to move forward or provide energy for a person to live. Love plays a big role in both works Night and Fugitive Pieces. Elie and Jakob are encouraged by their families. Elie and his father are apart with his mother and two young sistersRead MoreSummary Of The By Yann Martel s 1628 Words   |  7 PagesMaxine Malekmehr 18 December 2014 Dr. Hansen Section 1961 Faith as the Key to Survival Albert Einstein once said, â€Å"Logic will get you from A to B. Imagination will take you everywhere.† Some individuals live their lives with strict adherence to logic, while others benefit from the power of imagination. However, both, pragmatism and imagination, contain advantages as well as disadvantages. In Yann Martel’s novel, the story’s protagonist, Piscine Patel, is a religious follower of three religions,Read MoreSymbols in Cast Away1090 Words   |  5 Pagesmeanings that demonstrated his human nature, mainly consisting his drive of survival, faith, hope, and morals, was revealed. I am able to arrive at the conclusion that yes, I do agree with the quote, Cast Away  delivers a strong message of fear,  survival,  faith  and  hope. After Chuck Noland is chucked onto an inhabited island, we as an audience immediately see various symbolisms of hope. As an example, in order to survive, he begins to open the FedEx boxes with high anticipations that they will consistRead MoreNight654 Words   |  3 Pagesall he had to go through could turn his faith, religion, humanity, or beliefs. Before the Nazis took Elie and his family we could notice that Elie was a strong, religious boy who wanted to learn the Cabbala. Moshe the Beadle taught him it, and answered all Elie’s questions. By the point of Elie learning the Cabbala his faith was very strong. Elie compared praying with breathing, it is something so important for him that he does it without thinking. He’s faith in god is unconditional, and he believesRead MoreLife Of Pi By Yann Martel1630 Words   |  7 Pagesstrength to conquer various obstacles through a journey that allow many people to survive. The novel Life of Pi by Yann Martel allows readers to imagine a young boy trying to survive a shipwreck using everything that he learns and experiences. Piscine Patel survives many things such as the lifeboat, dehydration, drowning, starvation and the island. The personality traits of Piscine Patel are what enable him to survive and the three most important character traits he possesses are hope, intell igenceRead MoreThe movie Alive1331 Words   |  6 Pagesaccomplish particular essential needs in order to ensure their physiological and psychological health. The movie Alive is a fascinating story that demonstrates heroism and faith through a team mainly consisted of teenage boys. In addition, this movie emphasizes and displays the perseverance and interminable will to survive and pull through together by manipulating different tools and objects to meet their needs. This remarkable movie provides many examples and insights for the vital needs that

Research Planning Uop Res728 Free Essays

Research Planning Paper University of Phoenix – RES 728 Research Planning Paper Funding for domestic violence shelters in Sebastian County, Arkansas has decreased with the decline of the state’s economy beginning in 2010, when most manufacturing jobs were outsourced to foreign countries. Funding now primarily comes from private and non-profit sponsors and donors. This change in funding has brought about the need to be responsive to the wants and needs of not only the victims but also of the donors that provide the funding for the shelters. We will write a custom essay sample on Research Planning Uop Res728 or any similar topic only for you Order Now The expectations of the donors with regard to the role of paid employees referred to as advocates and the volunteers has also changed. The donors expect the advocates and volunteers to be on call 24 hours a day 7 days a week and the shelters’ executives have had to establish in written form the boundaries established for the role of employees and volunteers. The focus of this study will be the actual role of the employees and volunteers versus the perceived role of the employees and volunteers by the private and non-profit sponsors and donors. This study will require data to be gathered from all persons involved with the domestic violence shelters, which will include donors, executives, employees, and volunteers. The data that will be collected during this study will be relevant to the perceptions of the domestic violence shelters’ executives, employees, and volunteers’ role versus what the donors to the shelters perceive to be the roles of the people that work on either a paid or volunteer basis. The data collection methods will include participant observations, informal interviews, and open-ended questionnaires. Data Collection and Sampling Strategies The data will be collected during the annual fundraiser by observing the interactions of the donors with the executives, employees, and volunteers that are participating in the fund raiser. Observations of the way each cohort interacts with one another, whether there is respect shown toward the employees, volunteers, executives, and donors. According to Kawulich (2005), observations allow the researcher to see the nonverbal expressions, determine who interacts with whom, determine the manner in which communication takes place and to ascertain how much time is spent on the various interactions. Kawulich also posits that observation allows for the checking of definitions of certain terms used within the environment by the participants while also allowing the observation of the mannerisms of the participants that indicate their resolve not to be impolite, politically incorrect, or insensitive. The informal interviews according to Turner (2010), work well for the spontaneous generation of questions within the natural interaction that occurs with informal conversation. The informal interview will not have a predetermined number of or structure of questions. It is the feeling of Turner and this researcher that this would interfere with the flexibility and naturalness of the interviews. The main disadvantage to this method of data collection is the potential to stray from the research topic. The last method of data collection will be the use of open-ended questionnaires, which will have five questions for the participants to answer after receiving instruction about the data collection tool. According to Sapsford and Jupp (2006), the chief advantage of the questionnaire is that it can be administered to a group of people at the same time. Sapsford and Jupp posit that the main disadvantage to questionnaires is that some people will not return the questionnaire to the researcher. Data Management and Analysis According to Merriam (2009), the preferred method of data analysis is to perform the analysis during the data collection. Merriam posits that without ongoing analysis prevents confusion, inability to focus, and may allow the sheer volume of the data to become overwhelming for the researcher. Bogdan and Biklen (1998) as cited by Merriam (2009, p. 171) offer ten suggestions for analyzing data as it is collected. Those suggestions include: 1) Make decisions to narrow the study 2) Make decision about the type of study you want to accomplish 3) Develop analytic questions 4) Plan data collection sessions according to what was previously experienced 5) Record as many observer’s notes as possible as you go 6) Write memos to yourself about what you are learning 7) Try out ideas and themes on participants 8) Begin exploring the literature while in the field 9) Play with metaphors, analogies, and concepts 10) Use visual devices. Data collection and analysis could possibly go on forever but once the researcher has reached saturation or in other words, information starts repeating itself then the researcher knows it is time to stop the collection of data. Managing the data during the collection process requires that coding or the assignment of some sort of shorthand designation that will allow the researcher to find the information quickly and with ease (Merriam, 2009). Data analysis can be performed by hand by developing categories or themes for the data collected. Coding is the assignment of notations next to data as you read over the data. It is like marking in the side margin what you the researcher believes is potentially relevant to your research (Merriam, 2009). Assigning codes to the pieces of data is the way the researcher begins categorizing the data. This process is used for each set of data to be analyzed. Data analysis can also be performed with the use of modern technology such as the computer and software programs developed especially for qualitative data analysis such as CAQDAS (computer assisted qualitative data analysis software), MAXQDA, ATLAS. i, HyperRESEARCH and NVivo. Bazeley asserts that the use of technology for data analysis further than is possible when performing analysis by hand (2006). According to Leech and Onwuegbuzie (2007), CAQDAS programs provide an excellent tool for recording, storing, indexing, and sorting the voluminous data that are the hallmark of many qualitative research studies. Bazeley also posits tha t another advantage to using CAQDAS programs is that the programs can record all of the major analytic decisions that the researcher makes, which then leaves an audit trail. However, it is noted by Leech et al. , that even though programs can help the researcher analyze the data the program cannot analyze the data for the researcher. Denzin and Lincoln (2005) make the point that the researcher is still the main tool for analysis and the flexibility, creativity, insight, and intuition of the researcher should never be replaced by mechanical analysis of data. Conclusion The use of multiple data collection and analysis methods allows the researcher to use the strength of all chosen methods in order to get a better picture of what they are focusing on in the study. Using multiple qualitative data analysis tools can help researchers to address what Denzin and Lincoln (2005) refer to as the crisis of representation, namely, the difficulty in capturing lived experiences via text. Denzin and Lincoln posit that using multiple types of data collection and analysis makes the process of qualitative research more rigorous, which may make qualitative research even more popular than it has become. References Bazeley, P. (2006). The contribution of computer software to integrating qualitative and quantitative data and analyses. Research in the Schools,, 13(1), 64-74. Bogdan, R. C. , Biklen, S. K. (1998). Qualitative research for education: An introduction to theory and methods. Bosston, MA: Allyn Bacon. Denzin, N. K. a. L. , Y S. (2005). Introduction: The discipline and practice of qualitative research. In N. K. D. Y. S. Lincoln (Ed. ), The sage handbook of qualitative research (2nd ed. ). Thousand Oaks, CA: Sage Publications. Kawulich, B. B. (2005). Participant observation as a data collection method. Forum: Qualitative Social Research: Sozialforschung, 6(2). Leech, N. L. Onwuegbuzie, A. J. (2005). Qualitative data analysis: Ways to improve accountability in qualitative research. Paper presented at the annual meeting of the American Educational Research Association, Montreal, Canada. Merriam, S. B. (2009). Qualitative research: A guide to design and implementation. San Francisco, CA: Jossey-Bass. Sapsford, R. J. , V. (2006). Data Collection and Analysis (2nd ed. ). Thousand Oaks, CA: Sage Publications. Turner, D. W. , III. (2010). Qualitative interview design: A practical guide for novice investigators. The Qualitative Report, 15(3), 754-760. How to cite Research Planning Uop Res728, Essays

Marketing Plan Boots Company Sri Lanka for Thailand- myassignmenthelp

Question: Discuss about theMarketing Plan Boots Company Sri Lanka for Thailand. Answer: Overview Company overview Boot Company is a pharmacy chain the United Kingdom, Ireland, Norway, Thailand as well as other territories. The parent Company, The Boots Company Plc, merged with the Alliance UniChem in 2006 to form the Alliance Boots. In the year 2007, the Alliance Boots was bought by the Kohiberg Kravis Roberts and Stefano Pessina who took the company to Private, and they were able to move the headquarters to Switzerland (McDonald Wilson, 2016). The company operates over two thousand five hundred stores all across the United Kingdom as well as Ireland which ranges from the local pharmacies to the large health and the beauty stores. The stores of the company are primarily located on the high streets and at the shopping centers. They sells many heath and the beauty products, and they also offers optician and hearing care services within their stores as the standalone practices (Asseraf, Luis Shoham, 2017).. Boots was founded in 1849, by an individual known as John Boot. In 1920, the company was sold to Jesse Boot who was the American united Drug organization, but because of the economic circumstances in the company it was sold back to the British hands in 1933. The grandson of the founder of John Boot who inherited the name Baron Trent from his father headed the organization. The CEO of Boots organization is Elizabeth Fagan for the UK operation. She is responsible for the development of the organization pharmacy led health and the beauty retail business outside UK as well as the Republic of Ireland, Asia and Europe (McDonald Wilson, 2016) . The company has employed more than twelve thousand employees and they are operating more than 4600 retail stores and in this number over 4,450 have the pharmacies. Vision To be the first choice for the pharmacy, health as well as beauty caring for individuals, customers along with the communities everywhere. Mission The passion mission of Boot Company is to provide an upscale choice of the pharmacy, health and beauty care to people, clients and the communities that are across the globe. The company exists so as to attract and maintain the customers. The services provided exceed the expectations of the customers. Goals The goal of Boots Company are as follows; To be the center for the health and the beauty customers. To secure the market leadership in the Sri Lanka. To build on their brands. Leading the development of products that are sustainable. Objectives The following are the objective of the Boots Company; To increase the repeat customers by 7% per quarter. To decrease on the acquisition cost of the customers by 8% per year To build an efficient pull campaign, bringing in new clients at the increased rate of 10% per quarter. Boots Company intends to deliver a new wave of reformulation within the business in the next three months. The organization intends to funds programs which are aimed to tackle real public health issues such as influence health policy more positively. Market trend in Sri Lanka The current trend in Sri Lanka is that they intends to develop the pharma industry and enable various organization to penetrate to the global market since the internal market in the country is not sufficient for a big organization to operate at the optimum levels (Piercy Evans, 2014). This will offer Boot Company a market share since the sector has not been utilized fully by the local companies. Why Boots Company should be launched in Sri Lanka. In Sri Lanka there is a favorable environment for the Boots Company to set up their outlet. According to the data from the central bank of Sri Lanka, there has been a stable financial system in the country which has provided a favorable environment to the depositors and the investors, which has encouraged many financial institutions as well as the markets to enable them to function more effectively as well as efficiently. This will help the country to promote investment and the economic growth. The data from the central bank shows that the banking sector in Sri Lanka that comprise LCBs and LSBs, have dominated the financial system which have played a liquidity to the entire economy. Boots organization will have an access to the liquidity, which will be useful to them to setup the enterprise in the country as well as get payments to the various services, hence facilitate all entities to carry out their financial transactions. In Sri Lanka economy it has expanded to the average rate of 6% over the past five years. There has been notable economic transition and economic transformation from the political reconciliation and the economic transformation that has helped in the strengthening of the long term development and competitiveness. With the economic transition, Boot Company could gained a significant market share when it has been established. The country do not have properly developed pharmaceutical store outlets and this will enable them gain the market share since the sector has not been fully exploited. PESTEL analysis for Sri Lanka Political The changes in the government rules and the regulation in Sri Lanka will affect the management of the activities of Boots Company. In Sri Lanka there might be trade barriers and this would make it difficult for the organization to bring in the raw materials and products from the other countries. Sometime there are politically motivated strikes as well as the labor strike in Sri Lanka which might affect the performance of Boots in Sri Lanka (Jain Haley, 2009). The government has made changes in the tax policies, labor law policy and trade restrictions. There has been streamline in the business startup process in Sri Lanka and there has been a number of the licensing requirements which have been reduced. Economic If there will be economic strength which will be poor in Sri Lanka it will affect greatly the Boot organization in regards to its growth. In the event that the Sri Lanka economy was to suffer from the Inflation or perhaps recession then it would adversely affect Boot organization (Jain Haley, 2009). Sri Lanka labor market lacks efficiency, which has resulted for the imbalance between the labour supply demand. In 2016, the IMF recommended that Sri Lanka government to phase out some of their extensive system of the control of prices and subsidies which distorted various sectors in the economy. With this implementation of these changes it will be easier for Boots Company to be established in Sri Lanka economy. Social Individuals are becoming more informed. There increased in the aging population provides range and threats to the pharmaceutical industry (Meidan, Moutinho Chan, 2015). Technological There is social media for the Healthcare. Boots organization might be able to advantage for the internet through providing online services. Environmental The organization will need to take care of the issue of pollution which might be created from the product or the service produced by the company. Boots need to see how their business and the marketing plans link in with the environmental aspects (Piercy Evans, 2014). It need to be mandatory to reduce the carbon footprint as well as increase the energy efficiency. Legal Boot will need to take care of the food merchandises, industrial training and also take care of the local child labor laws in Sri Lanka. Legal factors which will affect the organization and it legislation will be on the employment, and the health and safety. Others are changes in the government and the trading policies (Piercy Evans, 2014). In Sri Lanka Pharmaceutical industry there are many regulatory and legislative restrictions, which Boot will need to abide. Porters' five force analysis Supplier power Boots Company in Sri Lanka it will have a strong influence on the suppliers. The switching costs of Boots in the industry has decreased. Threats of New entrants There would be less new entrance in Sri Lanka pharmaceutical and beauty industry. Setting up business in Sri Lanka requires a lot of investment. Degree of Rivalry There is continuous improvement of Boots stores as well as their marketing in order to compete. Threats of substitute Boots organization provides a wide range of products so as to lock the customers. The organization provides wide range of products so as to improve their performance. The company will try to look around for the new innovations (Jain Haley, 2009). Competitive Rivalry This factor would likely be a high pressure for Boots Company. Boots Company currently faces competitors from companies such as Tesco, Asda, and Superdrug which offers similar ranges of products. There is also a low customer loyalty in regards to products of one company to another. The company will also encounter a high cost of leaving the market in case they want to leave the Sri Lanka market in the future. SWOT analysis Strength Sri Lanka is a recognized company globally as one of the largest in dealing with pharmaceutical products. This will enable the brand to be accepted by the customers in Sri Lanka. Boots Company operate international therefore to be accepted in Sri Lanka will be easier. As Boot Company are entering in the Sri Lanka market the franchisor will offer them support which will entail the training, setting up the business and how to run it (McDonald Wilson, 2016). Boots Company has been positioned among ease and fastest developing franchises. To grow in Sri Lanka will be ease to grow. Weaknesses There is a high rental costs for the Licences as well as equipment in Sri Lanka. Boots Company will encounter high costs of the training especially to the workers in this new market. There would be high pricing especially to certain products. Some individuals may not afford to buy products (Piercy Evans, 2014). Opportunities Boots Company has various outlets which are driving profits. Boots Company operated 24 hours a day, and this will provide a competitive edge to the other companies (Asseraf, Luis Shoham, 2017). Threats In Sri Lanka there are existing competition from the other pharmaceutical organizations. There is threat of new entrance organization in Sri Lanka which are offering similar products to those of Boots Company (Piercy Evans, 2014). STP strategy Boots Company will utilize the concepts of Segmentation, target and positioning as they consider to enter Sri Lanka market. These aspects will be analyzed as follows; Segmentation The company has identified various segmentation based on the demographic, behavioral, psychographic segmentation. Geographic segmentation When looking at this segmentation Sri Lanka could be divided in various categories depending on the standards of living of individuals, such as urban and the estate. In this segmentation there is comparison of the demand of the local products versus the foreign brand which the organization will produce. Behavioral segmentation The segment examines at the need for the convenience stores which are operating twenty four hours per days. The organization has looked at how the other large firms shows the qualities of the switchers. Psychographic segmentation This segmentation highlights the convenience which plays a significant role especially when the consumers demand lower prices for the other products. Based on the various culture within Sri Lanka various aspects are condemned since they are against their culture. Targeting Boots Company intends to target the customers from the urban and the estate areas. They will also visit the patients and the visitors in the hospital in order to find the kind of the products which they utilize (Asseraf, Luis Shoham, 2017). Positioning. When it comes to positioning there are various aspects which are analyzed such as the quality and the price. When the quality of the product is high the organization intends to increase the price on the products. There are also other products in the market that are low, but the price is also low to match on the needs of these kind of customers (Asseraf, Luis Shoham, 2017). The location selection will be near the hospital in order to attract more customers. Marketing Mix Product Boot Company has been committed in offering innovative products to the customers. They have a portfolio in relation to the product brands which will be offered in Sri Lanka market which will also include beauty, health as well as personal care range (Asseraf, Luis Shoham, 2017). Price The pricing will be designed to be competitive to the other pharmaceutical organizations which are in Sri Lanka so as to offer the organization competitive edge. Place Boots Company will come to Sri Lanka as a Franchise organization which will have different retail stores that will be opened in strategic areas across Sri Lanka especially in the high streets and in shopping malls. The distribution strategy that will be used will be exclusive where the organization will sell their products directly to the client. Advertising and Promotion Boots will spend a massive amount of money when it comes to advertising and promotional activities. There will be advertising in the public places, use of commercial TV, and the use of the social media advertising (Asseraf, Luis Shoham, 2017). Customer services The company will be offering exceeding customer expectations in Sri Lanka which is inclined to the mission of the organization. People In Sri Lanka there is skilled workers. There are many school leavers and undergraduate individuals who are looking for the part time employment. Therefore, for the Boots Company they will have access to the workforce in case they want to hire. Physical evidence Boots Company will have uniqueness in terms of the appearance of the stores, where they will also have a free Wi-Fi facility which will be accessible by all their customers. This will provide a competitive edge over the other rival organization that are in similar business. Process Sri Lanka economy operate 24/7 and many businesses they are operational all throughout. Boots Company will their product mix will be able to satisfy the customers anytime of the day since they will also be operational all throughout. Theoretical models The approach which would be used to achieve these marketing objective use of Ansoff matrix. Figure 1: The diagram highlight Ansoffs Matrix The matrix highlights the current position of Boot Company in the market. Their products which they produce exists in the current market since they utilize this strategy so as to penetrate the market. Budget for marketing plan Control The marketing plan has been structured in a manner which will enable the organization to achieve on their strategic goals that has been set in relation to increase the overall revenue and differentiating on their products and services as those from competitors (Asseraf, Luis Shoham, 2017). This marketing team will ensure that the plan would be implemented to the best of abilities with high accuracy along with efficiency. The control techniques which will be used is the competitors analysis so as to know how the organization product, services as well as marketing strategy compare to the regional, and international competitors. Action plan Boot Company has a strong benefit of product as comparison to the current offering in the market. In order to achieve our objectives the company will provide a unique watch to various designs (Nijssen Frambach, 2013). The current distribution cover 80% of the market. Therefore at this time the company will not expand on the distribution. Boots Company in Sri Lanka will increase the sales force by 30 individuals and add a sales trainer so as to support the market plan. The trainer name is John MacDonald. The company will utilize one million dollars so as to advertise with some of the revenue going to printing the banners and the point of purchase display. The company will use television advertising which will be scheduled three times in a week in the next 6 months of this campaign. Gantt chart The Gantt chart will provide a graphical illustration of a schedule that helps to coordinate marketing plan for establishment of this business. Research in regards to Sri Lanka market Project analysis based on the data gathered. Presentation of the findings Final changes to be made. Final report for implementation of the plan 11th November 2017 30 December 2017. 25th January 2018 14th March 2018 The above Gantt chart shows the schedule of events that will lead to the final project being given. Conclusion Boot Company is undoubtedly the leader in the Pharmaceutical health care and beauty products in UK. Establishing a franchise in Sri Lanka market will enable the organization to increase market share across the globe. This marketing plan sought to carry an analysis of this market and some of the merits the organization will gain. Additionally, the research has provided recommendations which the company could utilize to thrive in the industry. References Asseraf, Y., Luis, L. F., Shoham, A. (2017). The Marketing FlexibilityMarketing Planning Paradox and New Products Performance: An Abstract. In Marketing at the Confluence between Entertainment and Analytics (pp. 1389-1389). Springer, Cham. Jain, S. C., Haley, G. T. (2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985.. McDonald, M., Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Meidan, A., Moutinho, L., Chan, R. S. (2015). Marketing Effectiveness Index (MEI)-Tool for Strategic Marketing Planning. In Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (pp. 480-485). Springer, Cham. Nijssen, E. J., Frambach, R. T. (2013). Creating customer value through strategic marketing planning: A management approach. Springer Science Business Media. Piercy, N., Evans, M. (2014). Managing marketing information (rle marketing) (Vol. 17). Routledge.