Monday, August 24, 2020

Lewis Carrolls Through the Looking Glass Essay -- Literature Children

Lewis Carroll's Through the Looking Glass â€Å"If it was along these lines, it may be; and in the event that it were in this way, it would be; however as it isn’t, it ain’t. That’s logic,† as per Tweedledee, a character in Lewis Carroll’s well known children’s work Through the Looking Glass (Complete Works 181). Obviously, Lewis Carroll is most notable for that specific book, and perhaps more so for the principal Alice book, Alice’s Adventures in Wonderland. The association between Lewis Carroll and rationale is more subtle for a great many people. Actually, Lewis Carroll is the nom de guerre for the Reverend Charles L. Dodgson, a â€Å"puttering, particular, demanding, pedantic single guy, who was horrendously humorless in his relations with the adult world around him† (Woollcott 5). In spite of the fact that it might appear that Dodgson and his pen name two totally different characters, as Braithwaite brings up, there extremely just existed â€Å"a totally incorpora ted however solitary personality† (174). While Dodgson under his actual name normally just distributed books on arithmetic and rationale, under the name of Lewis Carroll he distributed books for the youthful, with certain exemptions. One such exemption to this division of subjects is the work Symbolic Logic; this reading material was distributed under the name of Lewis Carroll. It is through Dodgson’s children’s works that his coordinated character develops. His Alice books, for instance, contain numerous announcements of rationale and rounds of arithmetic, proposed for the entertainment of his crowd. Dodgson â€Å"regarded formal and emblematic rationale not as a corpus of methodical information about substantial idea nor yet as a workmanship for showing an individual to think accurately, however as a game† (174). With this point of view, it is anything but difficult to perceive any reason why he was keen on... ...tin. The Universe In A Handkerchief. New York: Copernicus, 1996. Gardner, Martin. The Annotated Alice. New York: W. W. Norton and Company, 2000. Gattegno, Jean. Lewis Carroll: Fragments of a Looking-Glass. New York: Thomas Y. Crowell Company, 1974. Goldfarb, Nancy. â€Å"Carroll’s Jabberwocky.† The Explicator 57 (1999): 86. Hofstadter, Douglas R. Gã ¶del, Escher, Bach: An Eternal Golden Braid. New York: Basic Books, 1979. Holmes, Roger W. â€Å"The Philosopher’s Alice in Wonderland.† Phillips 159-174. Phillips, Robert, ed. Parts of Alice: Lewis Carroll’s Dreamchild as observed through the Critics’ Looking-Glasses. New York: Vanguard Press, 1971. Wilson, Edmund. â€Å"C. L. Dodgson: The Poet Logician.† Phillips 198-206. Woollcott, Alexander. Presentation. The Complete Works of Lewis Carroll. By Lewis Carroll. New York: Random House. 1-9.

Saturday, August 22, 2020

Government in Canada should continue to fund and support supervised Research Paper

Government in Canada should proceed to reserve and bolster regulated medication infusion locales - Research Paper Example Open has picked up mindfulness with respect to the treatment and safe utilization of the medications (RCMP, 1969). Patients of these offices are called â€Å"off the street† clients subsequently diminishing open use. Patients here are compelled to utilize sanitized syringes along these lines limiting the threat of spread of infection starting with one someone who is addicted then onto the next. Another profit by this office is that they permit their clients to go into a Detox program. The office forestalls persistent frm overdosing and regardless of whether they do they are under oversight and great medicinal services. (RCMP, 1969) Vancouver’s Insite was the main directed infusion destinations in North America. It was set up in 2003 to serve the infusion sedate clients in huge number. They serve by giving sanitized needles and a sterile spot for the medication addicts to utilize hard medications. The room in Insite comprises of 12 stalls where attendants help you to dis cover vein and infuse appropriately under clinical watch. Medical attendants further assistance patients to channel sedates with the goal that they can stay away from overdoses. They give wellbeing offices to the destitute and sufferers.400 overdoses have been accounted for in the facility yet none passed on. Instructors are available to help patients who need to transform them. Vancouver’s Insite has 275,000 guests yearly costing national government around $500,000 notwithstanding spending plan allotted commonly. (Anthony, 2006) The Canadian Expert Advisory Committee in 2008 assessment of Insite reasoned that every year 108 lives are spared by the office. Medication Free Australia proclaims that the European Monitoring Center EMCDDA strategy, applied with Canadian presumptions and information offer path to similar discoveries. Canadian heroin passings in 2002-3 was nearly equivalent to Australia’s (958 casualty from more than 80,000 underestimated heroin clients) and demise rates for 2006-07, as indicated by Drug Free Australia has been changed definitely. Besides, Expert Advisory Committee expect that a run of the mill Canadian heroin fiend infuses multiple times in a day so 100 Canadian heroin addicts would all things considered infuse multiple times in a year. Insite would dismiss the casualty of the one infusion in 146,000 infusions which would in all likelihood be deadly. (Popova, 2006) Insite was given an established exclusion from the Controlled Drugs and Substances Act in 2003, by the liberal Government allowing the clients and the laborers to avoid criminal offenses while working at or profiting the office. Wellbeing Canada offered money related help to the program assessing it as a pilot plot in hurt decrease. This exclusion lapsed in 2008 where the traditionalist government would not broaden the exception from the demonstration. Wellbeing Minister Tony Clement contended that the sheltered infusion locales are redirections from treatment. (Anthony, 2006) The Supreme Court in September 2011 reported that Vancouver's Insite can remain open. The court expressed that it would be an infringement to the Charter of Right and Freedom on the off chance that they don’t permit the Insite facilities to work. Request was passed for the Federal Minister of wellbeing to allow an exclusion from Controlled Drugs and Substances Act right away. The Supreme Court was persuaded by evidence that medication addicts are fundamentally

Monday, July 20, 2020

Why Having Fun Is the Best Stress Relief

Why Having Fun Is the Best Stress Relief Stress Management Management Techniques Print Why Having Fun Provides Some of the Best Stress Relief By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on July 23, 2019 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living Hero Images/Getty Images Many people have stressful responsibilities that they must take care of, to the point that having fun feels like an unnecessary luxury. However, including fun activities in life may be one of the best stress relief tips you can follow. While many responsible adults have adult-sized responsibilities that make it easy to put fun on the low end of the priorities list, letting your inner child come out to play can keep you feeling vital and happy. There are many benefits of having good old fun, so read on and get inspired to play and relax today (even if just for a short time) and see how you feel. Eustress Fun activities provide a source of eustress, the good kind of stress that keeps you feeling vital and alive. Its the sense of excitement you get from completing a project, riding a roller coaster, or meeting an exciting challenge in your life. We need regular eustress in our lives, and fun activities can provide that. Positive Attitude Having regular fun in your life can help you feel less overwhelmed by the stressors you face. This can help you change your attitude toward your lifestyle stressors so that youre less reactive to stress when you experience it. The Best Medicine Laughter carries many health  benefits with it, so the more laughter you have in your life, the better it is for your health. User-Friendliness It might be hard to hit the gym multiple times a week or forgo unhealthy comfort foods when youre stressed, but fitting more fun and laughter into your life is something you can do for yourself thats also easy! Strong Relationships Couples who engage in new activities together and have regular fun together may enjoy a closer bond than they otherwise would if they fell into a rut. And a healthy relationship can be a great source of stress relief in your life. Social Support Likewise with friends, sharing fun activities with friends is a great way to maintain a supportive circle of buddies, keeping your bonds strong and helping everyone in the group keep stress levels low. Having strong friendships in your life, and a sense of community has been linked with longevity, lower stress levels, and more positive states of health. Burnout Buffering Having regular fun activities to spice up your life can also help you stave off burnout. Feelings of burnout can result from having a stressful job with unpredictable, hard-to-meet expectations and little recognition. One of the methods Ive always endorsed for finding relief from this type of job stress is to give yourself small rewards  or start a group of supportive friends to high-five each other when they accomplish goals that would otherwise go unrecognized. Giving yourself a regular dose of fun is a way to do that, and share it with friends.

Thursday, May 21, 2020

Substrate Definition in Chemistry and Other Sciences

The definition of substrate depends on the context in which the word is used, particularly in the sciences. Definitions of Substrate Substrate (chemistry): A substrate is the medium in which a chemical reaction takes place or the reagent in a reaction that provides a surface for absorption. For example, in the fermentation of yeast, the substrate the yeast acts upon is sugar to produce carbon dioxide. In biochemistry, an enzyme substrate is the substance the enzyme acts upon. Sometimes the word substrate is also used as a synonym for the reactant, which is the molecule consumed in a chemical reaction. Substrate (biology): In biology, the substrate may be the surface on which an organism grows or is attached. For example, a microbiological medium may be considered a substrate. The substrate may also be the material at the bottom of a habitat, such as gravel at the base of an aquarium. Substrate may also refer to the surface on which an organism moves. Substrate (materials science): In this context, a substrate is a base on which a process occurs. For example, if gold is electroplated over silver, the silver is the substrate. Substrate (geology): In geology, substrate is underlying stratum.

Wednesday, May 6, 2020

Brief Description Of The Organization - 1691 Words

I. Brief description of the organization When I first began my undergraduate degree, everyone always said to join and experience the many organizations that my university offered. After adapting to the new adjustment of beginning college and moving away from home, I decided to set out and explore in hopes of finding an organization that was bigger than myself. My freshman year of college I joined Sigma Sigma Sigma, one of the largest national sororities on campus. Sigma Sigma Sigma was founded in 1898 in Farmville, Virginia and its Nationals Headquarters is currently located in Woodstock, Virginia. Sigma Sigma Sigma’s mission is to ensure a perpetual bond of friendship, develop strong womanly character and promote high standards of ethical conduct. While working together to enforce this mission for all of its members, each chapter must uphold and follow the rules and regulations provided yearly by National Headquarters. This organization also holds a great value for their foundation that was formed in 1992. This foundation, which was soon named, Robbie Page Memorial (RPM), focuses specifically on supporting child play therapy programs for hospitalized children. II. Describe the change the organization went through Soon after I was initiated into the organization, I was appointed as the organizations secretary. I served in this position for my freshman and sophomore year; at the end of my sophomore year I was elected as president. As I began my term as president, IShow MoreRelatedInternship Report Format1188 Words   |  5 Pageswill receive your degree. 2. Acknowledgements If you wish, you may include a page with a brief note of dedication or acknowledgment of help received from particular persons. 3. Table of Contents The contents page should clearly and accurately index the page numbers of the various sections of the dissertation. 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Attendance monitoring system will provide the needed data for the payroll system for the deductions of the employee to be process. It provides reports of the DTR, the absences, and the leave of the employee. 1.2.2 System Organization Attendance Monitoring System has a barcode scanner that takes the input of the employeeRead MoreUse Of Case Twp : Atm System1647 Words   |  7 PagesQ1 Use Case TWP: ATM System USE CASE 1: Session Use Case Brief Description: This use case depicts how a Bank Customer uses an ATM to withdraw or Deposit cash into their bank account. Actors: The actors in this use case are the Bank Customer and the Bank. Preconditions: This ATM system requires that there be an active network link to the Bank and that the ATM has available cash to dispense. Basic Flow of Events: The use case initiates once the Bank Customer inserts their ATM-Card into the machine’sRead MoreQuestions On Security Assessment Services1386 Words   |  6 PagesChecklist and Auditlist related points for an organization called â€Å"Cvent†, whose core business is SaaS and Mobile Application related to System Application Domain. Hence we need to make sure that the application servers are physically and virtually secure and provide round the clock availability and reliable data integrity. There should also be a checklist to ensure due privacy and confidentiality of client data. ïÆ'Ëœ Physical Security The organization should make sure that the severs, firewallsRead MoreDescription Of The Hr Function That You Had Chosen Essay1033 Words   |  5 Pages2.0 Literature Review 2.1 Brief description on the HR function that you had chosen. In this assignment, we had chosen recruitment which is the most suitable function for our topic. Recruitment is defined as the organization activities of attracting potential employees and encouraging them for doing the job application in an organization (whatishumanresource.com, 2014). As we know, employees are the greatest asset of a company. If the employees have bad attitude and low work motivation in a companyRead MoreBusiness Case Template1155 Words   |  5 Pagesteam- at this point you should have your project team in place. Be sure to identify your team by its name and list all team members. 3. Project description -provide a brief description of the project. A project description should be written so that anyone unfamiliar with the project can read and understand what the project is about. Include a brief description of the organisation and the problem or opportunity that led to initiating the project. 4. Measurable organisational value (MOV) - The MOV is

Defining Modernity in America Free Essays

When I think of modernity I think of change. Modernity is the act of how and why things progress, move forth and new ideas emerge throughout history. It is also the effect of these changes. We will write a custom essay sample on Defining Modernity in America or any similar topic only for you Order Now Such changes can be seen from about 1400 to now. It is these changes that have occurred that allow us to live in a post modern society. Modernity is the act of change throughout history. Religion is constantly changing. This force unifies and separates people. Changes in religion occur for many reasons. Some may see any particular aspect of their religion overlooked and set out to tell people why we should reexamine our beliefs and change the method in which we worship. Martin Luther was on person who had seen how his method of worship should change. Ultimately he established a new form of Christian religion called Lutheranism. This movement and movements similar to his has changed the way some will worship for centuries. Of all the things that bring about new ideas and change discovery has to be perhaps the most influential to change. There are two ways in which discovery is accomplished one is to search for something new and the other is to make findings purely be accident. Both methods of discovery often happen through observation. The finding of Charles Darwin and his observation of finches is one of the most influential and controversial discoveries of our time. If not for his observations science and religion would be very different than they are today. If discovery leads to change then education must as well. Once education was only for the rich and powerful. But as education spread man has changed. Education has helped lead man to towards more knowledge changing how society and the individual thinks, acts, and socializes. This knowledge has allowed man to recreate him/her-self, it has given man the ability to logically act on choice and decide what is write or wrong. Many have said that education is the key. Believe this because imagine how many doors would still be locked without it. Becoming a global civilization is also an important part of our society. This has often been a goal of main stream culture throughout most of history. Through trade we have succeeded. International trade has allowed the world to communicate with each other. It also gives all countries around the world an standard idea of many cultures, who they are, how to interact with these cultures, the value of many resources and product. It also allows us to share ideas, learn, and make friends and unfortunately make enemies with other cultures. Technology has also changed our way and standards of living. It has changed how we live in the world that it has made. First from an agricultural society to an industrial society. What had come from industry is specialization and the standard work day. No longer were farmers the majority of the workers Many didn’t work from morning to night, instead getting paid for what they produced people got paid for how long they worked. With this new technology there were such creations as the television, weapons of mass destruction, and eventually the computer. Now we have come from a society that produces things to a society that produces thoughts. Through technology of life styles have changed and will continue to change. Modernity is the process of change through out history. It how and why we as a society change. It is also how and why things progress, discovery effects us, and new ideas are born throughout history. Modernity is why we are effected by these changes. It is also these changes through out history that allow us to live in a post modern society. Modernity is the process and act of change through out history. How to cite Defining Modernity in America, Papers

Sunday, April 26, 2020

What Makes a Person Essay Example For Students

What Makes a Person Essay Most people do not feel change taking place within them. One of the reasons why this is so might be because it is happening in every moment of our lives. Looking at it from a scientific view, babies are born intellectually empty, devoid of memory or experience. Every detail that our senses take in triggers reactions in our brain, though at most times it is unconsciously. All of these little details and experiences of our lives are what shape us and change us. Humans are like sponges. We are constantly absorbing knowledge and feeding our thirst with the waters of substance. Change can be so minute or at times so significant. We will write a custom essay on What Makes a Person specifically for you for only $16.38 $13.9/page Order now Even in the face of a distinctive event though, I am unable to comprehend the kind of ramifications that could occur to affect me. It is only through comparing who I am now to who I was before that I realize that, amazingly enough, I have changed. If I had to label myself, Id say that I was your typical child; carefree, impatient and devoid of any form of stress or concern for anything. It was a mindless existence that I lived in through my childhood. Basically, I was ignorant and I wouldnt have given a rats ass if anyone had told me that. My parents told me that as a child, I rarely cried, complained or asked for anything. I was a laid-back child. School was not really something I thought of or tried at. I had my share of mischief accompanied by hordes of detentions and lectures, all of which I handled with complete apathy. Learning was an obligation that, fortunately, I just happened to do well at. Most of my days were spent on sports and other active forms of entertainment. One particular hobby that I remember from my childhood was catching dragonflies in my grandparents orchard. I used to cut off their wings and watch them drag their bodies along in an imbalanced posture. I didnt really think of it as cruel. Actually, I found it entertaining. In a way, I think of myself as the dragonfly now. I know that my wings can be cut off temporarily once in awhile and Ill be the one under the scrutiny of people as I heave my heavy weight along. But I will find some inventive way to keep moving along. I know that I can be adaptive and resourceful. As a child, I already knew how to be blasÃÆ'Â © and casual about predicaments I might find myself in. So at a young age, I mastered the art of simply placing one foot in front of the other and always remaining composed, whether knee deep in trouble or trudging through six miles of boredom. This sense of rationality has proved to be one of my most useful tools. Im glad that I realized, so early in my life, that I am steady and independent enough to be confident. As a result of this realization, ambition grew. At times, school does not feel like such an obligation. Like a sponge, Im at a stage where I want to soak up all the knowledge there is. Im not so ignorant anymore either, though sometimes I wish that I could just turn my head in the other direction and walk away. For such an undaunted child, Ive turned out to be so apprehensive and eager for experience and life. There are hardly any challenges that I wouldnt willingly take on. In the past two years, Ive taken control of steering and directed myself to activities and experiences that Ive never executed before. Instead of going to school, I took home school so that I could travel and do things that I normally wouldnt be able to do if I was at high school. The many emotional and social factors that I underwent are what make up who I am and determine why I act or feel the way I do. I can be so passionate and trust in a conception such as equality in everything, with such conviction. .u05fd9ea4226159de599a9962f1e57a9b , .u05fd9ea4226159de599a9962f1e57a9b .postImageUrl , .u05fd9ea4226159de599a9962f1e57a9b .centered-text-area { min-height: 80px; position: relative; } .u05fd9ea4226159de599a9962f1e57a9b , .u05fd9ea4226159de599a9962f1e57a9b:hover , .u05fd9ea4226159de599a9962f1e57a9b:visited , .u05fd9ea4226159de599a9962f1e57a9b:active { border:0!important; } .u05fd9ea4226159de599a9962f1e57a9b .clearfix:after { content: ""; display: table; clear: both; } .u05fd9ea4226159de599a9962f1e57a9b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u05fd9ea4226159de599a9962f1e57a9b:active , .u05fd9ea4226159de599a9962f1e57a9b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u05fd9ea4226159de599a9962f1e57a9b .centered-text-area { width: 100%; position: relative ; } .u05fd9ea4226159de599a9962f1e57a9b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u05fd9ea4226159de599a9962f1e57a9b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u05fd9ea4226159de599a9962f1e57a9b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u05fd9ea4226159de599a9962f1e57a9b:hover .ctaButton { background-color: #34495E!important; } .u05fd9ea4226159de599a9962f1e57a9b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u05fd9ea4226159de599a9962f1e57a9b .u05fd9ea4226159de599a9962f1e57a9b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u05fd9ea4226159de599a9962f1e57a9b:after { content: ""; display: block; clear: both; } READ: Summary Of The Book Annie John EssayI dont even know where I got half the ideas and principles that I have developed. I do know that that same nonchalance that was embodied in me as a child, is in me still. Only now, it contains neither ignorance nor laziness anymore. It is my way of coping and adapting. I have discovered that there is not always a solution to a problem but there is always an option and I try to make the best out of any situation. It is with this attitude that I go forth in life, with a willing smile and an eager approach regarding anything that might come. I have no idea what the future might surprise or attack me with. Whatever obstacles I might come upon, I believe with confidence that I will be able to face it and still laugh. Just like those dragonflies, I will look at a situation where my wings are gone and the circumstance seems like it leads to nothing but a dead end. But unlike those dragonflies, I will not keep trying to flap wings which are gone and end up defeated out of disappointed. Using the practicality and resourcefulness that I possess, I will take initiative and squeeze the last positive drop out of a certain condition. So let the future come. No problem. My thirst will devour the sweet heart of this watermelon.

Wednesday, March 18, 2020

Malcolm X, Black Nationalist and Civil Rights Activist

Malcolm X, Black Nationalist and Civil Rights Activist Malcolm X (May 19, 1925–February 21, 1965) was a prominent figure during the Civil Rights era. Offering an alternative view to the mainstream Civil Rights movement, Malcolm X advocated for both the establishment of a separate black community (rather than integration) and the use of violence in self-defense (rather than non-violence). His forceful, uncompromising belief in the evils of the white man frightened the white community. After Malcolm X left the black Muslim Nation of Islam organization, for which he had been both a spokesperson and a leader, his views toward white people softened, but his core message of black pride endured. After Malcolm X was assassinated in 1965, his autobiography continued to spread his thoughts and passion. Fast Facts: Malcolm X Known For: Major figure in the African American Civil Rights movementAlso Known As: el-Hajj Malik el-Shabazz, Malcolm LittleBorn: May 19, 1925 in Omaha, NebraskaParents: Rev. Earl Little, Louise LittleDied: February 21, 1965 in New York, New YorkEducation: Through grade eightPublished Works: The Autobiography of Malcolm  XAwards and Honors:  Multiple historic markers and plaques; streets and schools named in his honor; stamp produced with his likenessSpouse: Betty SandersChildren: Attallah, Qubilah, Ilyasah, Gamilah, Malikah, MalaaknNotable Quote: â€Å"The white man is afraid of truth†¦ I’m the only black man they’ve ever been close to who they know speaks the truth to them. Its their guilt that upsets them, not me.† Early Life of Malcolm X Malcolm X was born as Malcolm Little in Omaha, Nebraska to Earl and Louise Little (neà © Norton). Earl was a Baptist minister and also worked for Marcus Garveys Universal Negro Improvement Association (UNIA), a pan-African movement in the 1920s. Louise, who had grown up in Grenada, was Earls second wife. Malcolm was the fourth of the six children Louise and Earl shared. (Earl also had three children from his first marriage.) As a kid, Malcolm would often attend UNIA meetings with his father, who was president of the Omaha chapter at one point, absorbing Garveys argument that the African-American community had the tools and resources to blossom without dependence on the white man. Earl Little challenged the social standards of the time. When he began to attract the attention of the Ku Klux Klan, he moved his family to a white neighborhood in Lansing, Michigan. Neighbors protested. On November 8, 1929, a group of white supremacists known as the Black Legion set fire to the Littles home with Malcolm and his family inside. Luckily, the Littles managed to escape but then watched their house burn to the ground while firemen did nothing to put out the flames. Despite the seriousness of the threats against him, Earl did not let intimidation silence his beliefs- and this almost certainly cost him his life. Malcolm X’s Father Is Murdered While the details of his death remain uncertain, what is known is that Earl was murdered on September 28, 1931 (Malcolm was only 6 years old). Earl had been savagely beaten and then left on trolley tracks, where he was run over by a trolley. Although those responsible were never found, the Littles always believed the Black Legion was responsible. Realizing he was likely to meet a violent end, Earl had purchased life insurance; however, the life insurance company ruled his death a suicide and refused to pay. These events plunged Malcolms family into poverty. Louise tried to work, but this was during the Great Depression and there weren’t many jobs for the widow of a black activist. Welfare was available, but Louise didn’t want to take charity. Things were tough in the Little home. There were six children and very little money or food. The strain of taking care of everyone by herself started to take its toll on Louise and by 1937, she was showing signs of becoming mentally ill. In January 1939, Louise was committed to the State Mental Hospital in Kalamazoo, Michigan. Malcolm and his siblings were divided up. Malcolm was one of the first to go, even before his mother was institutionalized. In October 1938, 13-year-old Malcolm was sent to a foster home, which was soon followed by a detention home. Despite his unstable home life, Malcolm was a success at school. Unlike the other kids at the detention home who were sent to a reform school, Malcolm was allowed to attend Mason Junior High School, the only regular junior high in town. While at junior high, Malcolm earned top grades even against his white classmates. However, when a white teacher told Malcolm that he couldn’t become a lawyer but should instead consider becoming a carpenter, Malcolm was so disturbed by the comment that he began withdrawing from those around him. When Malcolm met his half-sister Ella for the first time, he was ready for a change. Drugs and Crime Ella was a confident, successful young woman living in Boston at the time. When Malcolm asked to go live with her, she agreed. In 1941, having just finished the eighth grade, Malcolm moved from Lansing to Boston. While exploring the city, he befriended a hustler named â€Å"Shorty† Jarvis, who also happened to come from Lansing. Shorty got Malcolm a job shining shoes at the Roseland Ballroom, where top bands of the day played. Malcolm soon learned that his customers also hoped he could supply them with marijuana. It wasn’t long before Malcolm was selling drugs as well as shining shoes. He also personally started to smoke cigarettes, drink liquor, gamble, and do drugs. Dressing in zoot suits and â€Å"conking† (straightening) his hair, Malcolm loved the fast life. He then moved to Harlem in New York and began getting involved in petty crimes and selling drugs. Soon, Malcolm himself developed a drug habit (cocaine) and his criminal behavior escalated. After several run-ins with the law, Malcolm was arrested in February 1946 for burglary and sentenced to 10 years in prison. He was sent to the Charlestown State Prison in Boston. Prison Time and the Nation of Islam In late 1948, Malcolm was transferred to the Norfolk, Massachusetts Prison Colony. It was there that Malcolms brother Reginald introduced him to the Nation of Islam (NOI). Originally founded in 1930 by Wallace D. Fard, the Nation of Islam was a black Muslim organization that believed blacks were inherently superior to whites and predicted the destruction of the white race. After Fard mysteriously disappeared in 1934, Elijah Muhammad took over the organization, calling himself the â€Å"Messenger of Allah.† Malcolm believed in what his brother Reginald told him. Through personal visits and many letters from Malcolm’s siblings, Malcolm began to learn more about the NOI. Using Norfolk Prison Colony’s extensive library, Malcolm rediscovered education and began reading extensively. With his ever increasing knowledge, Malcolm began writing to Elijah Muhammad daily. By 1949, Malcolm had converted to the NOI, which required purity of body- eliminating Malcolms drug habit. In 1952, Malcolm emerged from prison a devoted follower of the NOI and a proficient writer, two essential factors in changing his life. Becoming an Activist Once out of prison, Malcolm moved to Detroit and began recruiting for the NOI. Elijah Muhammad, the leader of the NOI, became Malcolms mentor and hero, filling the void Earls death had left. In 1953, Malcolm adopted the NOI’s tradition of replacing one’s last name (which was thought to have been forced upon an ancestor by their white slave-owner) with the letter X, a reference to the unknown heritage complicating African-American identity. Charismatic and passionate, Malcolm X rose quickly in the NOI, becoming the minister of the groups Temple Seven in Harlem in June 1954. Malcolm X simultaneously was becoming an accomplished journalist; he wrote for several publications before he founded the NOIs newspaper, Muhammad Speaks. While working as the minister of Temple Seven, Malcolm X noticed that a young nurse named Betty Sanders had started attending his lectures. Without ever having gone on an individual date, Malcolm and Betty got married on January 14, 1958. The couple went on to have six daughters; the last two were twins who were born after Malcolm X’s assassination. America Encounters Malcolm X Malcolm X soon became a visible figure in the NOI, but it was the wonder of television that brought him national attention. When CBS aired the documentary Nation of Islam: The Hate That Hate Produced, in July of 1959, Malcolm Xs dynamic speech and obvious charm reached a national audience. Malcolm Xs radical claims of black superiority and refusal to accept non-violent strategies got him interviews across the social spectrum. Malcolm X had become a national figure and the de facto face of the NOI. While Malcolm X became well-known, he was not necessarily liked. His views unsettled much of America. Many in the white community feared that Malcolm Xs doctrine would incite mass violence against whites. Many in the black community were concerned that Malcolm X’s militancy would destroy the growing effectiveness of the non-violent, mainstream Civil Rights Movement. Malcolm X’s newfound fame also attracted the attention of the FBI, which soon began tapping his phone over concerns that some kind of racially based revolution was brewing. Malcolm Xs meetings with Cuban Communist leader Fidel Castro did little to alleviate these fears. Trouble Within the NOI By 1961, Malcolm Xs meteoric rise within the organization as well as his new celebrity status had become a problem within the NOI. Simply stated, other ministers and members of the NOI had become jealous. Many began insinuating that Malcolm X was financially profiting from his position and that he intended to take over the NOI from Muhammad. This jealousy and envy bothered Malcolm X, but he tried to put it out of his mind. In 1962, rumors about improprieties by Muhammad began to reach Malcolm X. To Malcolm X, Muhammad was not only a spiritual leader but also a moral example for all to follow. It was this moral example that had helped Malcolm X escape his drug addiction and keep him abstinent for 12 years (from the time of his prison sentence to his marriage). Thus, when it became obvious that Muhammad had engaged in immoral behavior, including fathering four illegitimate children, Malcolm X was devastated by his mentors deception. Things Get Worse After President John F. Kennedy was assassinated on November 22, 1963, Malcolm X, never one to shy away from conflict, publicly interpreted the event as the chickens coming home to roost. Malcolm X claimed that he meant the feelings of hate within America were so great that they had spilled over from the conflict between black and white and ended up causing the killing of the president. However, his comments were interpreted as support for the death of the  beloved Kennedy, a Democrat from Massachusetts. Muhammad, who had specifically ordered all his ministers to remain silent regarding Kennedy’s assassination, was very unhappy over the negative publicity. As punishment, Muhammad ordered Malcolm X to be â€Å"silenced† for 90 days. Malcolm X accepted this punishment, but he soon discovered that Muhammad intended to push him out of the NOI. In March 1964, the internal and external pressure became too much and Malcolm X announced that he was leaving the Nation of Islam, an organization he had worked so hard to grow. Returning to Islam After leaving the NOI in 1964, Malcolm decided to found his own religious organization, Muslim Mosque, Inc. (MMI), which catered to former NOI members. Malcolm X turned to traditional Islam to inform his path. In April 1964, he began a pilgrimage (or hajj) to Mecca in Saudi Arabia. While in the Middle East, Malcolm X was amazed by the diversity of complexions represented there. Even before returning home, he began to rethink his earlier divisive positions and decided to prioritize faith over skin color. Malcolm X symbolized this shift by changing his name once again, becoming El-Hajj Malik El-Shabazz. Malcolm X then toured Africa, where the early influence of Marcus Garvey reemerged. In May 1964, Malcolm X began his own pan-African movement with the Organization of Afro-American Unity (OAAU), a secular organization that advocated for human rights for all those of African descent. As head of the OAAU, Malcolm X met with world leaders to forward this mission, generating a far more diverse following than the NOI. Whereas once he had shunned all of white society, he now encouraged interested whites to teach about oppression. Running both the MMI and the OAAU exhausted Malcolm, but both spoke to passions that defined him- faith and advocacy. Death Malcolm Xs philosophies had changed dramatically, bringing him more in line with the mainstream Civil Rights movement. However, he still had enemies. Many in the NOI felt he had betrayed the movement when he publicly discussed Muhammads adultery. On February 14, 1965, Malcolm Xs New York home was firebombed. He believed the NOI was responsible. Still ever defiant, Malcolm X did not let this attack interrupt his schedule. He traveled to Selma, Alabama and returned to New York for a speaking engagement at the Audubon Ballroom in Harlem on February 21, 1965. This was Malcolm Xs last speech. Once Malcolm was at the podium, a commotion in the middle of the crowd drew attention. While everyone was focused on the commotion, Talmadge Hayer and two other NOI members stood up and shot Malcolm X. Fifteen bullets hit their target, killing Malcolm X. He was dead before he reached the hospital. The chaos that broke out at the scene spilled into the streets of Harlem as mob violence and the firebombing of a Black Muslim mosque followed. Malcolms critics, including Elijah Muhammad, maintained that he died by the very violence he defended in his early career. Talmadge Hayer was arrested at the scene and two other men were taken into custody shortly after. All three would be convicted of the murder; however, many believe the other two men were not guilty. Many questions remain about the assassination; specifically, who really carried out the shooting and who ordered the assassination in the first place? Legacy In the month prior to his death, Malcolm X had been dictating his biography to noted African-American author Alex Haley. The Autobiography of Malcolm X was published in 1965, just months after Malcolm Xs murder. Through his autobiography, Malcolm X’s powerful voice continued to inspire the black community to advocate for their rights. The Black Panthers, for example, used Malcolm X’s teachings to found their own organization in 1966. Today, Malcolm X remains one of the more controversial figures of the Civil Rights era. He is generally respected for his passionate demand for change in one of historys most trying (and deadly) times for black leaders. Sources The Autobiography of Malcolm  X. With the assistance of Alex Haley. New York: Grove Press, 1965. Mamiya, Lawrence. XMalcom. Encyclopà ¦dia Britannica, 1 February 2019. Remnick, David. â€Å"This American Life: The making and remaking of Malcolm X.† The New Yorker, The New Yorker, 19 June 2017.

Monday, March 2, 2020

Minimize vs. Reduce

Minimize vs. Reduce Minimize vs. Reduce Minimize vs. Reduce By Maeve Maddox A reader feels there’s a difference between the words minimize and reduce: Writers often use minimize to mean reduce. To minimize something is to reduce it to the smallest amount or degree. To reduce something is simply to make it smaller. He offers two examples of perceived misuse of the word minimize and draws a distinction: This tactic could minimize in-study deaths and, if ineffective, clear the path for more rapid investigation of other interventions. (NY Times).† â€Å"[Y]ou can actually boost your returns while at the same time minimize your risk by incorporating some simple option strategies. (NASDAQ site.)† In each example, the recommendation reduces a negative consequence, but it doesnt necessarily minimize it, because other negative consequences might exist. This may seem like a nuanced distinction, but it makes a degree of difference! My two main dictionaries give these definitions: OED minimize verb: To reduce (especially, something unwanted or unpleasant) to the smallest possible amount, extent, or degree. reduce verb: to make smaller, diminish. Merriam-Webster minimize verb: to reduce to the smallest possible number, degree, or extent. reduce verb: to diminish in size, amount, extent, or number; make smaller. In certain contexts, such as losing weight, lowering a price, or bringing a liquid to a smaller volume, reduce is the only choice. In other contexts, however, minimize and reduce are synonymous. The Oxford American Writer’s Thesaurus lists reduce among synonyms for minimize and minimize among those for reduce. The use of both words is tracked from 1800 on the Ngram Viewer, but minimize is rare until the beginning of the twentieth century. Reduce remains the more common word on the Viewer and in a Google search. Here are some other words and phrases that express degrees of diminishment: bring down contract [kon-TRACT] curtail cut, cut back decrease diminish keep down keep to a minimum lower make smaller narrow prune shrink shorten slim, slim down trim Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Passed vs PastThe Letter "Z" Will Be Removed from the English AlphabetCharles's Pen and Jesus' Name

Saturday, February 15, 2020

Role of land use planning in judicious distribution of population, Essay

Role of land use planning in judicious distribution of population, housing, and infrastructure and orderly development of the built environment - Essay Example nd efficient development of the built environment, as well as resolving adverse consequences of development such as; urban traffic congestion, quality of life, housing, protection of environment and security among others. It assesses the structure of cities, towns and rural landscapes and how land use planning influences them. It also highlights differences in;  built form, mix of land uses, density, and size of property / land parcels, street layout and neighborhood pattern, treatment of the public realm as well as public and private transportation.   Land-use planning can be defined as the organized evaluation of geographical, social and economic aspects with the aim of supporting and empowering land users in identifying sustainable alternatives that enhance their output and also facilitate accomplishment of societal needs (FAO, 1993). The idea of land use planning should not only be conceptualized in terms of production. Rather, many other aspects such as land utility for example protected areas, leisure neighborhoods, transport, water catchments and dumping sites among others. Berke & Godschalk (2006) observed that land use planning is practiced in all societies although some do not apply the phrase. Failure in land use planning leads to degradation and depletion of land resources as well as conflicts in the use of common resources. In rural landscapes, lack of land use planning leads to poor productivity of land. The built-up area significantly affects the functioning of cities. This is the area that comprises human activities except the open areas that extend to more than four hectares, land that is under cultivation, forest land, water bodies and other parcels of land that are under no productive use. Airfields and highways that are not adjoining the urban used land are not classified among the built-up land (Honachefsky, 1999). There are differences in the built form of different cities, towns and rural landscapes. Most cities’ built form is

Sunday, February 2, 2020

Fear Essay Example | Topics and Well Written Essays - 750 words - 2

Fear - Essay Example Or indeed, if I have wronged anyone, I want to make it right. This shows me to have strong moral and ethical beliefs. It is possibly this which makes me unafraid of punishment after death. My choices also show that I have trust, hope and faith. These are evidenced in my not fearing death to be the end of feeling and thinking, nor of taking a long time to die or of losing control of what is being done to my body. I trust those who would be caring for me, be they loved ones or medical professionals to do the best for me. I have hope that something might turn up. I recognize that some answers show a cluster of fear of the unknown, being afraid of nothingness, the end of everything, and of dying because I do not know what happens next. My fear of pain also emerges via the responses to pain of dying or dying suddenly and violently. Finally, I fear to die alone. Contributions from Upbringing: These results highlight the love, care and attention I received in my upbringing. That though there may not have been overtly religious influences, a strong moral and ethical code has been instilled, more humanist in belief than religion-driven. I was taught to care about other people, not to let them down and to expect the same in return. In fearing the unknown, the possible end to everything, suggests that Heaven and Hell were not concepts that figured largely in my childhood. Love, loyalty and kindness are the prime factors which have helped to form my adult views and values. Pain is something I must have experienced either in myself or a loved one, as the results suggest I really fear it. Overall, I am more optimistic than pessimistic, positive rather than negative. Contribution from Personal Culture: With regard to this, although I believe myself to be well-equipped to handle life, I perceive that today the human being is driven to find out more, to own all the knowledge available out there. It is as if the idea of 'anybody can do/be/have/ anything' is the leading factor of living. Fear and frustration emerge when that which cannot be known is presented to me. Then, I am afraid of being powerless in the face of that unknowable, the nothingness which might exist. Also, we have such faith in science, that it will prolong life and provide all the answers, help to take away the pain of living and dying. There seems to me to be a sort of odd contradiction here, being both hope and fear together. Personal Beliefs and Attitudes: Carrying out the survey and analysis has been valuable and 3 enlightening for me.

Saturday, January 25, 2020

Margaret Sanger and the Fight for Birth Control Essay -- Contraceptives

Margaret's quest began long before she was known by the public. It started when she was just a young girl. As with most children, her parents were a large influence on her life, but in a way different than perhaps many others. Margaret's father provided her with all the mental tools she would need to succeed. A free thinker and outspoken radical, her father, Michael Higgins, influenced his young daughter to act the same way; to question everything and to stand up for what she believed in. Though Margaret loved her mother, she conceded that definetly her father was the major influence in her early life. Her mother however also had a large influence, yet not in quite the same way. Anna Sanger bore ten children other than Margaret, causing her to be both constantly pregnant and constantly sick, leaving little time for her children. Thus Margaret and her siblings were constantly forced to care for themselves. Anna died at an early age to TB which Margaret attributed to her multiple pregn ancies. It was then that she decided to become a nurse and start helping pregnant women. Working as a nurse in the ghettos of New York, Sanger became all too familiar with some horrible sights. She saw many women die of very preventable deaths due to child labor, and horrible methods of self-induced abortion. After seeing one woman die from a horrific attempt to give herself an abortion Sanger had decided that she had seen enough. It was too late for her to help these women when they came to her as a nurse. She felt she must attack the source of the problem, birth control. She stated, "I went to bed, knowing that no matter what it might cost, I was finished with palliatives and superficial cures; I was resolved to seek out the root of evil, to do s... ...re apt to accept the concept of birth control, if not completely embracing the idea. Her actions challenged the traditional way of thought and introduced concepts that shifted the course of American society. Works Cited 1. Coigney, Virginia. Margaret Sanger New York: Doubleday, 1969. 2. Gray, Madeline. Margaret Sanger: A Biography Of The Champion of Birth Control. New York: Richard Marek Publishers, 1979. 3. Kennedy, David. Birth Control in America : The Career of Margaret Sanger Boston: Yale Universtiy Press, 1970. 4. Marshall, John M.D. Catholics, Marriage and Contraceptions New York: Heligon Press 1965. 5. Parrish, Michael. Anxious Decades. W. W. Norton: New York, 1992. 6. Sanger, Margaret. Margaret Sanger, An Auto-Biography New York: Dover Publications, 1971. 7. Sanger, Margaret. My Fight For Birth Control. Farrar & RineHart: New York, 1931.

Thursday, January 16, 2020

Managers Can Create Satisfied Employees

Employee satisfaction is the key to the economic success of any company. Research has shown that a satisfied employee does his job well and in return the company’s performance is greatly improved. Employer and employee relations are very important in ensuring that a company realizes its mission. In fact, it has been researched and found out satisfied employees usually translate to satisfied customers. Hence, with proper policies and administrative skills, managers can create satisfied employees. The following tips help to illustrate the various methods and ways by which employers can achieve this. These are; Job security The primary driving force an individual centers on while working, is the ability to retain the job for as many years as possible. Personal organization and family budget go in line with job security concerns. When an employee is confident of his or her job security at the workplace, his performance is far much better than a case where he or she is not sure of being retained in the next year. Pay satisfaction People don’t work unless they receive pay work done. It is therefore the key to employee satisfaction. Managers normally use financial rewards to improve their worker’s performance. Good salaries equally translate to better work. Every worker would want to continue working for an organization which pays him or her well. [1] Language and communication Communication is notably the most important factor and step required for the achievement of improved degree of satisfaction among various groups of employees. Managers who use simple but powerful words usually win the hearths of most employees. How a manager expresses himself while communicating the company’s principles determines the mode of reception from the e employees themselves. Words such as ‘please’, ‘you are doing a good job’ and ‘thank you’ demonstrates that a manager values the employees. It is also a sign of respect directed to the junior workers. Benefits Certain benefits help motivate workers. Such benefits include; Provision of insurance cover not only to the employees but also to their families as well. Allocation adequate time for one to be with his or her family. This can be provided in terms of structured leave periods, off-work times, weekends and time schedules for leaving work places daily Promotion and career advancement Departments such as the military have a well organized promotion channels that go in line with the performance of an individual. Promotion is usually proportional to the amount of money and benefits that one receives. House allowances for example are given according to ones job scale in many countries. To be promoted from a deputy supervisor to a full supervisor indicates that the administration of a particular company is appreciating an individual’s effort. This will lead to the development of self confidence and hard work among all the employees so that one could be promoted. [2] Safety in the work environment People who feel safe in their working environment tend to perform better than those who don’t. Safety can be in the form of human-machine relations and human-human relations. Military personnel working in war thorn countries like Iraq, Somalia and Afghanistan work in fear and this greatly affects their overall performance at work. Flexibility to balance life and work issue Proper coordination between the work issues and personal life is necessary to balance both. Overworking and work stress usually affect human healthy both in social, mental and physical terms. Rewards and gifts Rewards should not be very big inducements but the small gifts given to anybody is well appreciated. A handwritten thank you note is normally appreciated and cherished. Everybody loves chocolate, and provision of such kind of rewards especially at the weekends and special days like Christmas and Valentine days, helps to build positive relationships between the company and the employees. Gift certificates such as birthday wishes are a morale booster to self-confidence of the employees. Some companies offer their logo merchandizes in form of t-shirts, caps, mugs, pens, jackets and computer mouse pads. In addition, motivational posters could be strategically drafted for individual recognition for job well done. In most cases, people would want to know if their work has made some difference. Provision of such rewards is encouraged. [3] Conclusion As a manager, your impact on employee satisfaction is great and immeasurable.   It is therefore important that managers look for convenient, cost-conscious and appreciated ways of motivation in order to build a dynamic, committed and workforce that will result in better productivity and profitability of the organization. References Dale, M. (2001): The Art of HRD: Developing Management Skills  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   , Vol. 3, Crest Publishing House, New Delhi Maund, L. (2001): An Introduction to Human to Human Resource Management: Theory and Practice: Macmillan, Palgrave Sparrow, P. and Hilltop, J. (1994): European Human Resource Management in Transition: Prentice Hall, New York Thomson, C. and Rampton, L. (2003): Human Resource Management. Melbourne press, New York [1] Sparrow, P. and Hilltop, J. (1994): European Human Resource Management in Transition: Prentice Hall, New York [2] Dale, M. (2001): The Art of HRD: Developing Management Skills, Vol. 3, Crest Publishing House, New Delhi [3] Thomson, C. and Rampton, L. (2003): Human Resource Management. Melbourne press, New York   

Wednesday, January 8, 2020

The Representation of Race in Mass-Media - 2761 Words

Race as a discourse, has emerged from society romanticizing the idea of biological and psychological differences existing between various ethnic groups. To comprehend and analyze the phenomenon of this racial dilemma, one must have a complete understanding of how culture and identity work hand-in-hand within our society. By controlling most of the social institutions, such as mass communication, politics and corporations; the dominant culture methodically overpowers and exploits the ethnic minority groups, in order to establish its own cultural identity. One such institution is mass media- an industry that not only historically oppresses ethnic minority groups such as African-Americans, but also diminishes their societal status to that of†¦show more content†¦Coons- a black child who was â€Å"unreliable, crazy, lazy, subhuman creatures good for nothing than eating watermelons, stealing chickens, shooting crap, or butchering the English language† (Bogle 7). The Tragic Mulatto- a fair skinned, mixed-race woman, with whom the viewers sympathized, because she was refused entry into the white community because of her â€Å"tainted† blood (Bogle 9). Mammies- the predominant black female servant who was big, loud, bossy, obese and self-sufficient (Bogle 9). Finally the Bad Bucks- physically strong characters, who were always â€Å"big, badddd niggers, over-sexed and savage, violent and frenzied as they lust for white flesh† (Bogle 10). According to Hall, the feature-length film that gave birth to such African-American characteristics was David Llewelyn Griffith’s The Birth of a Nation, released in 1915 (Hall, â€Å"Representation† 271). The silent film provoked great controversy, because not only did it promote white supremacy, but also depict the Ku Klux Klan positively as heroes- a secret white society that was destined to lead humanity to salvation. Griffith, a firm believer in anti-miscegenation laws and white supremacy , portrayed the African-Americans as negative characters who were a threat to white integrity; hence they had to be eliminated. Therefore, as the film demonstrates, white supremacy is upheld, and the good (whites) triumphs over evil (blacks) whenShow MoreRelatedSocial Construction And Its Impact On Society Essay1323 Words   |  6 Pagesdigital media is one of the primary sources for the creation of social constructions and is now considered the primary account regarding matters connected to mass media. However, it is essential to comprehend that, throughout mass media, individuals commonly referred to as â€Å"media gatekeepers† now present the collective societal groups in an inaccurate depiction. 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Tuesday, December 31, 2019

Technology Makes the World Smaller - 1697 Words

Technology Make the World Smaller Office 2004 Test Drive User Table of Contents Commerce 4 Dell6 Ebay 7 E-cash8 Work Cited11 Footnotes12 Technology Makes the World Smaller The international marketplace is changing very fast every day. E-commerce and E-Business is now one of the standard ways to do business. The Internet has opened up vast opportunities for business to tap into new markets all over the world. The use of the Internet removes all geographical constraints, permits the instant establishment of virtual branches throughout the world, and allows direct and immediate foreign market entry to the smallest of businesses to the biggest. As the economy is becoming more global in nature, companies are handling more business on an†¦show more content†¦Co.s services offerings include infrastructure technology, consulting and applications, and business process services. Co. also provides a range of financing alternatives, asset management services, and other customer financial services for business and consumer customers. Co.s customers include corporate, government, healthcare, and education accounts. Co. conducts its businesses through four r eportable segments: Large Enterprise; Public; Small and Medium Business; and Consumer. Dell is a straightforward company that, like Gateway 2000, and a host of others, sells custom configured PCs to consumers and businesses around the world. Dell started as a mail order company that advertised in the back of magazines and sold their computers over the phone. Like the book Direct from Dell explains â€Å"Dells WebPages have enabled Dell computers to reduce their expenditures and become much more efficient in their production and distribution of their computers. 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Due to the private sector of business being so competitive , businesses have to keep their overheads to a minimum in order to provide reasonable prices, and still make a profit. Large companies could raise the cost of their menu slightly in order to keep profits up but cost down. Smaller take-away businesses, such as local takeaways, have lower profit margins and therefore may have raise their prices significantly to keep staff employed and may consequently lose customersRead MoreThe Development Of Computer Development1631 Words   |  7 Pagesdevices. A generation refers to the state of improvement in the product development process. This term is also used in the different advancements of new computer technology. With each new generation, the circuitry has gotten smaller and more advanced than the previous generation before it. As a result of the making something much smaller, speed, power, and computer memory have proportionally increased. New discoveries are constantly being developed that affect the way we live, work and play. EachRead MoreThe Characteristics Of Radio Frequency Identification And Its Types779 Words   |  4 PagesRadio Frequency Identification Tracking mobile assets has always been a challenge for all businesses. Radio Frequency Identification, also known as RFID, is an increasingly popular data storage technology used to identify and track any mobile object (Bethel, 2017). An RFID system consists of an RFID tag that is placed on the mobile object, a reader to retrieve information from the tag, local software, and finally the networked central computer system. This system is quickly taking the place ofRead MoreUse of Robotics in Health Care Sector1148 Words   |  5 PagesSECTOR? Scientists say that, by 2050 one in four people in the world will be over the age of 65. The NHS will be unable to cope with the likely increase in chronic illness. To meet this challenge, health and local authority services must reconfigure, placing greater emphasis on community care and the effective use of technology. One promising technology is robotics. WHAT IS ROBOTICS? Robotics is the engineering science and technology of robots, their design, manufacture, application, and structuralRead MoreThe Importance Of Progressing Technology1438 Words   |  6 PagesTechnology is a fast growing industry and humans are always trying to improve it but at what cost. Do humans actually want to progress or are we scared of what could happen if we did. People seem to think this world is very advanced in technology. Technology has progressed in some aspects. Our society is at a stagnation and needs to progress to compete in a globalized society. Technology has played a big role in my life. Ever since I can remember, in my household we had a T.V. A T.V was a bigRead MoreThe Positive Side Of The Internet1365 Words   |  6 PagesHOMEWORK ASSIGNMENT 1 Right from the inception of the Internet in 1969, there has been a drastic increase in its growth. Over the years the world has become more and more dependent on the internet due to its ease in accessibility, reduced cost and tons of information in all fields. As there are two sides to coins, there are two sides to this both positive and negative with respect to its impact on people. The positive side to the internet with reference to Dr.Leonard Klienrock lecture at infocomRead MoreCreative Destruction And Its Impact On Society1512 Words   |  7 Pagesreplacing old technology with new and improved technology that is affordable to society. The following paper will discuss creative destructions and the theories and practices of creative destruction. Also discussed is innovative companies that have produced new and improved technology that has changed the American society as a whole. In this paper, I will be discussing creative destruction and how it’s handled in the smart pho ne world, housing market world and transportation world. First and foremost

Monday, December 23, 2019

Survive by Love, Faith and Will - 1719 Words

At the beginning of the 20th century, anti-Semitism became more serious. Germany began to isolate and eliminate Jews. When the Nazi Party, led by Adolf Hitler, comes to power in 1933, he wanted to set up the perfect Nazi state. The Nazis wanted to stamp out any opposition to their rule, so they set up a system of concentration camps, death camps for holding people that they see as â€Å"undesirable†. Those â€Å"undesirables† were Jews. From 1933 to 1945, about six million Jews are murdered and it is called the Holocaust. The Holocaust is the greatest single case of mass murder in history and is difficult to ignore. After World War II, survivors of the Holocaust told their stories directly or wrote down what happened in the Holocaust. One of the†¦show more content†¦He begins writing to free himself. In short, love is the strongest emotion and it gives people motivation to stay strong. Both Elie and Jakob survive because of the timeless power of love. Faith giv es support people in times of difficulties. Life is full of ups and downs, people cannot change the world but they can hold onto their faith to be able to go through bad times. Elie has been a devout Jew since he childhood pass. He is taught that God is everywhere in the world, and that nothing exists without God. After Elie witnesses how Jews are exterminated to Holocaust brutally by Nazis, he loses confidence in God. â€Å"Never shall I forget that night, the first night in camp, which has turned my life into one long night, seven times cursed and seven times sealed. Never shall I forget that smoke†¦Never shall I forget those moments which murdered my God and my soul and turned my dreams to dust. Never shall I forget these things, even if I am condemned to live as long as God Himself. Never† (Wiesel 34). This famous quote shows that Elie’s faith is destroyed. He wants to know why a merciful God could just stand by to see those horrible behaviors happen to His pe ople. But soon Elie embrace to his faith because he can not survive without it. â€Å"Behind me, I heard the same man asking: Where is God now? And I heard a voice within me answer him: ... Here He is—He is hanging here on this gallows† (Wiesel 65). When his father is sick, ElieShow MoreRelatedLife of Pi and Castaway Comparative Essay1463 Words   |  6 Pagesorder for human kind to survive the painfully realistic days of existence, a sort of belief system is direly needed. As shown through Pi Patel from Life of Pi and Chuck Noland from Cast Away, holding onto a belief of something provides one with the determination to survive the worst conditions. Both the novel and the book share the story of two castaways who depend on their belief in something to survive and conquer their respective challenges – Pi Patel who depends on his faith in religion, and ChuckRead MoreLife Of Pi, Let Faith Be Greater Than Fear1005 Words   |  5 PagesPi, Let Faith be greater than Fear The Life of Pi is a book filled with many fantasy adventures that will have an excellent impact on what you may or not believe in. This novel was published in 2001 by author Yann Martel. Yann Martel is a writer who is trying to make sense of life, just like any other human being trying to deal with everyday obstacles. In this book we see that the protagonist, Piscine Molitor also known as Pi takes us through an adventure that will question our faith in religionRead MoreAnalysis Of Yann Martel s Life Of Pi1621 Words   |  7 Pagesdays as they came. Surviving the human condition by keeping his faith in God, having prior knowledge of zoology, and by having Richard Parker as a companion and by keeping Pi on his toes. The novel demonstrates that individuals who are not able to complete the journey to adulthood never reach full maturity. During his most challenging and fearful moments, Pi’s faith in God allows him to survive. His will to survive at sea and his faith in God seems to be the main idea in the novel. Left lost in theRead MoreEssay about Night by Elie Wiesel783 Words   |  4 PagesEliezer was dedicated and absolute in his belief of God, but throughout the events of World War II his faith slowly starts to wither away. Eliezers main conflict that governs the story would be sustaining his belief in God. This becomes especially hard throughout the book, as he has to face more and more challenging issues. Moshe the Beadle is the one character that Eliezer learned about his faith from, Moshes teachings frame the conflict that Eliezer faces during the story. One point that Moshe teachesRead MoreThe Night and Fugitive: Two Impressive Books1266 Words   |  6 Pagesexperiences reflect a truth which is no matter how harsh the situation is, one tends to overcome all obstacles to obtain a life of fulfillment. The courage can be gained from love, faith and intension of survival. Love is so powerful that itself can push a person to move forward or provide energy for a person to live. Love plays a big role in both works Night and Fugitive Pieces. Elie and Jakob are encouraged by their families. Elie and his father are apart with his mother and two young sistersRead MoreSummary Of The By Yann Martel s 1628 Words   |  7 PagesMaxine Malekmehr 18 December 2014 Dr. Hansen Section 1961 Faith as the Key to Survival Albert Einstein once said, â€Å"Logic will get you from A to B. Imagination will take you everywhere.† Some individuals live their lives with strict adherence to logic, while others benefit from the power of imagination. However, both, pragmatism and imagination, contain advantages as well as disadvantages. In Yann Martel’s novel, the story’s protagonist, Piscine Patel, is a religious follower of three religions,Read MoreSymbols in Cast Away1090 Words   |  5 Pagesmeanings that demonstrated his human nature, mainly consisting his drive of survival, faith, hope, and morals, was revealed. I am able to arrive at the conclusion that yes, I do agree with the quote, Cast Away  delivers a strong message of fear,  survival,  faith  and  hope. After Chuck Noland is chucked onto an inhabited island, we as an audience immediately see various symbolisms of hope. As an example, in order to survive, he begins to open the FedEx boxes with high anticipations that they will consistRead MoreNight654 Words   |  3 Pagesall he had to go through could turn his faith, religion, humanity, or beliefs. Before the Nazis took Elie and his family we could notice that Elie was a strong, religious boy who wanted to learn the Cabbala. Moshe the Beadle taught him it, and answered all Elie’s questions. By the point of Elie learning the Cabbala his faith was very strong. Elie compared praying with breathing, it is something so important for him that he does it without thinking. He’s faith in god is unconditional, and he believesRead MoreLife Of Pi By Yann Martel1630 Words   |  7 Pagesstrength to conquer various obstacles through a journey that allow many people to survive. The novel Life of Pi by Yann Martel allows readers to imagine a young boy trying to survive a shipwreck using everything that he learns and experiences. Piscine Patel survives many things such as the lifeboat, dehydration, drowning, starvation and the island. The personality traits of Piscine Patel are what enable him to survive and the three most important character traits he possesses are hope, intell igenceRead MoreThe movie Alive1331 Words   |  6 Pagesaccomplish particular essential needs in order to ensure their physiological and psychological health. The movie Alive is a fascinating story that demonstrates heroism and faith through a team mainly consisted of teenage boys. In addition, this movie emphasizes and displays the perseverance and interminable will to survive and pull through together by manipulating different tools and objects to meet their needs. This remarkable movie provides many examples and insights for the vital needs that

Sunday, December 15, 2019

Research Planning Uop Res728 Free Essays

Research Planning Paper University of Phoenix – RES 728 Research Planning Paper Funding for domestic violence shelters in Sebastian County, Arkansas has decreased with the decline of the state’s economy beginning in 2010, when most manufacturing jobs were outsourced to foreign countries. Funding now primarily comes from private and non-profit sponsors and donors. This change in funding has brought about the need to be responsive to the wants and needs of not only the victims but also of the donors that provide the funding for the shelters. We will write a custom essay sample on Research Planning Uop Res728 or any similar topic only for you Order Now The expectations of the donors with regard to the role of paid employees referred to as advocates and the volunteers has also changed. The donors expect the advocates and volunteers to be on call 24 hours a day 7 days a week and the shelters’ executives have had to establish in written form the boundaries established for the role of employees and volunteers. The focus of this study will be the actual role of the employees and volunteers versus the perceived role of the employees and volunteers by the private and non-profit sponsors and donors. This study will require data to be gathered from all persons involved with the domestic violence shelters, which will include donors, executives, employees, and volunteers. The data that will be collected during this study will be relevant to the perceptions of the domestic violence shelters’ executives, employees, and volunteers’ role versus what the donors to the shelters perceive to be the roles of the people that work on either a paid or volunteer basis. The data collection methods will include participant observations, informal interviews, and open-ended questionnaires. Data Collection and Sampling Strategies The data will be collected during the annual fundraiser by observing the interactions of the donors with the executives, employees, and volunteers that are participating in the fund raiser. Observations of the way each cohort interacts with one another, whether there is respect shown toward the employees, volunteers, executives, and donors. According to Kawulich (2005), observations allow the researcher to see the nonverbal expressions, determine who interacts with whom, determine the manner in which communication takes place and to ascertain how much time is spent on the various interactions. Kawulich also posits that observation allows for the checking of definitions of certain terms used within the environment by the participants while also allowing the observation of the mannerisms of the participants that indicate their resolve not to be impolite, politically incorrect, or insensitive. The informal interviews according to Turner (2010), work well for the spontaneous generation of questions within the natural interaction that occurs with informal conversation. The informal interview will not have a predetermined number of or structure of questions. It is the feeling of Turner and this researcher that this would interfere with the flexibility and naturalness of the interviews. The main disadvantage to this method of data collection is the potential to stray from the research topic. The last method of data collection will be the use of open-ended questionnaires, which will have five questions for the participants to answer after receiving instruction about the data collection tool. According to Sapsford and Jupp (2006), the chief advantage of the questionnaire is that it can be administered to a group of people at the same time. Sapsford and Jupp posit that the main disadvantage to questionnaires is that some people will not return the questionnaire to the researcher. Data Management and Analysis According to Merriam (2009), the preferred method of data analysis is to perform the analysis during the data collection. Merriam posits that without ongoing analysis prevents confusion, inability to focus, and may allow the sheer volume of the data to become overwhelming for the researcher. Bogdan and Biklen (1998) as cited by Merriam (2009, p. 171) offer ten suggestions for analyzing data as it is collected. Those suggestions include: 1) Make decisions to narrow the study 2) Make decision about the type of study you want to accomplish 3) Develop analytic questions 4) Plan data collection sessions according to what was previously experienced 5) Record as many observer’s notes as possible as you go 6) Write memos to yourself about what you are learning 7) Try out ideas and themes on participants 8) Begin exploring the literature while in the field 9) Play with metaphors, analogies, and concepts 10) Use visual devices. Data collection and analysis could possibly go on forever but once the researcher has reached saturation or in other words, information starts repeating itself then the researcher knows it is time to stop the collection of data. Managing the data during the collection process requires that coding or the assignment of some sort of shorthand designation that will allow the researcher to find the information quickly and with ease (Merriam, 2009). Data analysis can be performed by hand by developing categories or themes for the data collected. Coding is the assignment of notations next to data as you read over the data. It is like marking in the side margin what you the researcher believes is potentially relevant to your research (Merriam, 2009). Assigning codes to the pieces of data is the way the researcher begins categorizing the data. This process is used for each set of data to be analyzed. Data analysis can also be performed with the use of modern technology such as the computer and software programs developed especially for qualitative data analysis such as CAQDAS (computer assisted qualitative data analysis software), MAXQDA, ATLAS. i, HyperRESEARCH and NVivo. Bazeley asserts that the use of technology for data analysis further than is possible when performing analysis by hand (2006). According to Leech and Onwuegbuzie (2007), CAQDAS programs provide an excellent tool for recording, storing, indexing, and sorting the voluminous data that are the hallmark of many qualitative research studies. Bazeley also posits tha t another advantage to using CAQDAS programs is that the programs can record all of the major analytic decisions that the researcher makes, which then leaves an audit trail. However, it is noted by Leech et al. , that even though programs can help the researcher analyze the data the program cannot analyze the data for the researcher. Denzin and Lincoln (2005) make the point that the researcher is still the main tool for analysis and the flexibility, creativity, insight, and intuition of the researcher should never be replaced by mechanical analysis of data. Conclusion The use of multiple data collection and analysis methods allows the researcher to use the strength of all chosen methods in order to get a better picture of what they are focusing on in the study. Using multiple qualitative data analysis tools can help researchers to address what Denzin and Lincoln (2005) refer to as the crisis of representation, namely, the difficulty in capturing lived experiences via text. Denzin and Lincoln posit that using multiple types of data collection and analysis makes the process of qualitative research more rigorous, which may make qualitative research even more popular than it has become. References Bazeley, P. (2006). The contribution of computer software to integrating qualitative and quantitative data and analyses. Research in the Schools,, 13(1), 64-74. Bogdan, R. C. , Biklen, S. K. (1998). Qualitative research for education: An introduction to theory and methods. Bosston, MA: Allyn Bacon. Denzin, N. K. a. L. , Y S. (2005). Introduction: The discipline and practice of qualitative research. In N. K. D. Y. S. Lincoln (Ed. ), The sage handbook of qualitative research (2nd ed. ). Thousand Oaks, CA: Sage Publications. Kawulich, B. B. (2005). Participant observation as a data collection method. Forum: Qualitative Social Research: Sozialforschung, 6(2). Leech, N. L. Onwuegbuzie, A. J. (2005). Qualitative data analysis: Ways to improve accountability in qualitative research. Paper presented at the annual meeting of the American Educational Research Association, Montreal, Canada. Merriam, S. B. (2009). Qualitative research: A guide to design and implementation. San Francisco, CA: Jossey-Bass. Sapsford, R. J. , V. (2006). Data Collection and Analysis (2nd ed. ). Thousand Oaks, CA: Sage Publications. Turner, D. W. , III. (2010). Qualitative interview design: A practical guide for novice investigators. The Qualitative Report, 15(3), 754-760. How to cite Research Planning Uop Res728, Essays

Saturday, December 7, 2019

Marketing Plan Boots Company Sri Lanka for Thailand- myassignmenthelp

Question: Discuss about theMarketing Plan Boots Company Sri Lanka for Thailand. Answer: Overview Company overview Boot Company is a pharmacy chain the United Kingdom, Ireland, Norway, Thailand as well as other territories. The parent Company, The Boots Company Plc, merged with the Alliance UniChem in 2006 to form the Alliance Boots. In the year 2007, the Alliance Boots was bought by the Kohiberg Kravis Roberts and Stefano Pessina who took the company to Private, and they were able to move the headquarters to Switzerland (McDonald Wilson, 2016). The company operates over two thousand five hundred stores all across the United Kingdom as well as Ireland which ranges from the local pharmacies to the large health and the beauty stores. The stores of the company are primarily located on the high streets and at the shopping centers. They sells many heath and the beauty products, and they also offers optician and hearing care services within their stores as the standalone practices (Asseraf, Luis Shoham, 2017).. Boots was founded in 1849, by an individual known as John Boot. In 1920, the company was sold to Jesse Boot who was the American united Drug organization, but because of the economic circumstances in the company it was sold back to the British hands in 1933. The grandson of the founder of John Boot who inherited the name Baron Trent from his father headed the organization. The CEO of Boots organization is Elizabeth Fagan for the UK operation. She is responsible for the development of the organization pharmacy led health and the beauty retail business outside UK as well as the Republic of Ireland, Asia and Europe (McDonald Wilson, 2016) . The company has employed more than twelve thousand employees and they are operating more than 4600 retail stores and in this number over 4,450 have the pharmacies. Vision To be the first choice for the pharmacy, health as well as beauty caring for individuals, customers along with the communities everywhere. Mission The passion mission of Boot Company is to provide an upscale choice of the pharmacy, health and beauty care to people, clients and the communities that are across the globe. The company exists so as to attract and maintain the customers. The services provided exceed the expectations of the customers. Goals The goal of Boots Company are as follows; To be the center for the health and the beauty customers. To secure the market leadership in the Sri Lanka. To build on their brands. Leading the development of products that are sustainable. Objectives The following are the objective of the Boots Company; To increase the repeat customers by 7% per quarter. To decrease on the acquisition cost of the customers by 8% per year To build an efficient pull campaign, bringing in new clients at the increased rate of 10% per quarter. Boots Company intends to deliver a new wave of reformulation within the business in the next three months. The organization intends to funds programs which are aimed to tackle real public health issues such as influence health policy more positively. Market trend in Sri Lanka The current trend in Sri Lanka is that they intends to develop the pharma industry and enable various organization to penetrate to the global market since the internal market in the country is not sufficient for a big organization to operate at the optimum levels (Piercy Evans, 2014). This will offer Boot Company a market share since the sector has not been utilized fully by the local companies. Why Boots Company should be launched in Sri Lanka. In Sri Lanka there is a favorable environment for the Boots Company to set up their outlet. According to the data from the central bank of Sri Lanka, there has been a stable financial system in the country which has provided a favorable environment to the depositors and the investors, which has encouraged many financial institutions as well as the markets to enable them to function more effectively as well as efficiently. This will help the country to promote investment and the economic growth. The data from the central bank shows that the banking sector in Sri Lanka that comprise LCBs and LSBs, have dominated the financial system which have played a liquidity to the entire economy. Boots organization will have an access to the liquidity, which will be useful to them to setup the enterprise in the country as well as get payments to the various services, hence facilitate all entities to carry out their financial transactions. In Sri Lanka economy it has expanded to the average rate of 6% over the past five years. There has been notable economic transition and economic transformation from the political reconciliation and the economic transformation that has helped in the strengthening of the long term development and competitiveness. With the economic transition, Boot Company could gained a significant market share when it has been established. The country do not have properly developed pharmaceutical store outlets and this will enable them gain the market share since the sector has not been fully exploited. PESTEL analysis for Sri Lanka Political The changes in the government rules and the regulation in Sri Lanka will affect the management of the activities of Boots Company. In Sri Lanka there might be trade barriers and this would make it difficult for the organization to bring in the raw materials and products from the other countries. Sometime there are politically motivated strikes as well as the labor strike in Sri Lanka which might affect the performance of Boots in Sri Lanka (Jain Haley, 2009). The government has made changes in the tax policies, labor law policy and trade restrictions. There has been streamline in the business startup process in Sri Lanka and there has been a number of the licensing requirements which have been reduced. Economic If there will be economic strength which will be poor in Sri Lanka it will affect greatly the Boot organization in regards to its growth. In the event that the Sri Lanka economy was to suffer from the Inflation or perhaps recession then it would adversely affect Boot organization (Jain Haley, 2009). Sri Lanka labor market lacks efficiency, which has resulted for the imbalance between the labour supply demand. In 2016, the IMF recommended that Sri Lanka government to phase out some of their extensive system of the control of prices and subsidies which distorted various sectors in the economy. With this implementation of these changes it will be easier for Boots Company to be established in Sri Lanka economy. Social Individuals are becoming more informed. There increased in the aging population provides range and threats to the pharmaceutical industry (Meidan, Moutinho Chan, 2015). Technological There is social media for the Healthcare. Boots organization might be able to advantage for the internet through providing online services. Environmental The organization will need to take care of the issue of pollution which might be created from the product or the service produced by the company. Boots need to see how their business and the marketing plans link in with the environmental aspects (Piercy Evans, 2014). It need to be mandatory to reduce the carbon footprint as well as increase the energy efficiency. Legal Boot will need to take care of the food merchandises, industrial training and also take care of the local child labor laws in Sri Lanka. Legal factors which will affect the organization and it legislation will be on the employment, and the health and safety. Others are changes in the government and the trading policies (Piercy Evans, 2014). In Sri Lanka Pharmaceutical industry there are many regulatory and legislative restrictions, which Boot will need to abide. Porters' five force analysis Supplier power Boots Company in Sri Lanka it will have a strong influence on the suppliers. The switching costs of Boots in the industry has decreased. Threats of New entrants There would be less new entrance in Sri Lanka pharmaceutical and beauty industry. Setting up business in Sri Lanka requires a lot of investment. Degree of Rivalry There is continuous improvement of Boots stores as well as their marketing in order to compete. Threats of substitute Boots organization provides a wide range of products so as to lock the customers. The organization provides wide range of products so as to improve their performance. The company will try to look around for the new innovations (Jain Haley, 2009). Competitive Rivalry This factor would likely be a high pressure for Boots Company. Boots Company currently faces competitors from companies such as Tesco, Asda, and Superdrug which offers similar ranges of products. There is also a low customer loyalty in regards to products of one company to another. The company will also encounter a high cost of leaving the market in case they want to leave the Sri Lanka market in the future. SWOT analysis Strength Sri Lanka is a recognized company globally as one of the largest in dealing with pharmaceutical products. This will enable the brand to be accepted by the customers in Sri Lanka. Boots Company operate international therefore to be accepted in Sri Lanka will be easier. As Boot Company are entering in the Sri Lanka market the franchisor will offer them support which will entail the training, setting up the business and how to run it (McDonald Wilson, 2016). Boots Company has been positioned among ease and fastest developing franchises. To grow in Sri Lanka will be ease to grow. Weaknesses There is a high rental costs for the Licences as well as equipment in Sri Lanka. Boots Company will encounter high costs of the training especially to the workers in this new market. There would be high pricing especially to certain products. Some individuals may not afford to buy products (Piercy Evans, 2014). Opportunities Boots Company has various outlets which are driving profits. Boots Company operated 24 hours a day, and this will provide a competitive edge to the other companies (Asseraf, Luis Shoham, 2017). Threats In Sri Lanka there are existing competition from the other pharmaceutical organizations. There is threat of new entrance organization in Sri Lanka which are offering similar products to those of Boots Company (Piercy Evans, 2014). STP strategy Boots Company will utilize the concepts of Segmentation, target and positioning as they consider to enter Sri Lanka market. These aspects will be analyzed as follows; Segmentation The company has identified various segmentation based on the demographic, behavioral, psychographic segmentation. Geographic segmentation When looking at this segmentation Sri Lanka could be divided in various categories depending on the standards of living of individuals, such as urban and the estate. In this segmentation there is comparison of the demand of the local products versus the foreign brand which the organization will produce. Behavioral segmentation The segment examines at the need for the convenience stores which are operating twenty four hours per days. The organization has looked at how the other large firms shows the qualities of the switchers. Psychographic segmentation This segmentation highlights the convenience which plays a significant role especially when the consumers demand lower prices for the other products. Based on the various culture within Sri Lanka various aspects are condemned since they are against their culture. Targeting Boots Company intends to target the customers from the urban and the estate areas. They will also visit the patients and the visitors in the hospital in order to find the kind of the products which they utilize (Asseraf, Luis Shoham, 2017). Positioning. When it comes to positioning there are various aspects which are analyzed such as the quality and the price. When the quality of the product is high the organization intends to increase the price on the products. There are also other products in the market that are low, but the price is also low to match on the needs of these kind of customers (Asseraf, Luis Shoham, 2017). The location selection will be near the hospital in order to attract more customers. Marketing Mix Product Boot Company has been committed in offering innovative products to the customers. They have a portfolio in relation to the product brands which will be offered in Sri Lanka market which will also include beauty, health as well as personal care range (Asseraf, Luis Shoham, 2017). Price The pricing will be designed to be competitive to the other pharmaceutical organizations which are in Sri Lanka so as to offer the organization competitive edge. Place Boots Company will come to Sri Lanka as a Franchise organization which will have different retail stores that will be opened in strategic areas across Sri Lanka especially in the high streets and in shopping malls. The distribution strategy that will be used will be exclusive where the organization will sell their products directly to the client. Advertising and Promotion Boots will spend a massive amount of money when it comes to advertising and promotional activities. There will be advertising in the public places, use of commercial TV, and the use of the social media advertising (Asseraf, Luis Shoham, 2017). Customer services The company will be offering exceeding customer expectations in Sri Lanka which is inclined to the mission of the organization. People In Sri Lanka there is skilled workers. There are many school leavers and undergraduate individuals who are looking for the part time employment. Therefore, for the Boots Company they will have access to the workforce in case they want to hire. Physical evidence Boots Company will have uniqueness in terms of the appearance of the stores, where they will also have a free Wi-Fi facility which will be accessible by all their customers. This will provide a competitive edge over the other rival organization that are in similar business. Process Sri Lanka economy operate 24/7 and many businesses they are operational all throughout. Boots Company will their product mix will be able to satisfy the customers anytime of the day since they will also be operational all throughout. Theoretical models The approach which would be used to achieve these marketing objective use of Ansoff matrix. Figure 1: The diagram highlight Ansoffs Matrix The matrix highlights the current position of Boot Company in the market. Their products which they produce exists in the current market since they utilize this strategy so as to penetrate the market. Budget for marketing plan Control The marketing plan has been structured in a manner which will enable the organization to achieve on their strategic goals that has been set in relation to increase the overall revenue and differentiating on their products and services as those from competitors (Asseraf, Luis Shoham, 2017). This marketing team will ensure that the plan would be implemented to the best of abilities with high accuracy along with efficiency. The control techniques which will be used is the competitors analysis so as to know how the organization product, services as well as marketing strategy compare to the regional, and international competitors. Action plan Boot Company has a strong benefit of product as comparison to the current offering in the market. In order to achieve our objectives the company will provide a unique watch to various designs (Nijssen Frambach, 2013). The current distribution cover 80% of the market. Therefore at this time the company will not expand on the distribution. Boots Company in Sri Lanka will increase the sales force by 30 individuals and add a sales trainer so as to support the market plan. The trainer name is John MacDonald. The company will utilize one million dollars so as to advertise with some of the revenue going to printing the banners and the point of purchase display. The company will use television advertising which will be scheduled three times in a week in the next 6 months of this campaign. Gantt chart The Gantt chart will provide a graphical illustration of a schedule that helps to coordinate marketing plan for establishment of this business. Research in regards to Sri Lanka market Project analysis based on the data gathered. Presentation of the findings Final changes to be made. Final report for implementation of the plan 11th November 2017 30 December 2017. 25th January 2018 14th March 2018 The above Gantt chart shows the schedule of events that will lead to the final project being given. Conclusion Boot Company is undoubtedly the leader in the Pharmaceutical health care and beauty products in UK. Establishing a franchise in Sri Lanka market will enable the organization to increase market share across the globe. This marketing plan sought to carry an analysis of this market and some of the merits the organization will gain. Additionally, the research has provided recommendations which the company could utilize to thrive in the industry. References Asseraf, Y., Luis, L. F., Shoham, A. (2017). The Marketing FlexibilityMarketing Planning Paradox and New Products Performance: An Abstract. In Marketing at the Confluence between Entertainment and Analytics (pp. 1389-1389). Springer, Cham. Jain, S. C., Haley, G. T. (2009). Marketing planning and strategy. 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